Coalition Retail Media with Giant Eagle's Joell Robinson & Bridg's Neil Murphy

The CPG Guys

The CPG Guys are joined in this episode by Joell Robinson, Senior Director for Retail Media Sales & Activation at Giant Eagle & Neil Murphy Chief Revenue Officer at Bridg, a division of Cardlytics.
This episode is sponsored by Bridg.
Follow Joell Robinson on LinkedIn at: https://www.linkedin.com/in/joellguglielmo/
Follow Leap Retail Media Network online at: https://www.leapmediagroup.com
Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940?
Follow Rippl Media Network online at: https://www.bridg.com/rippl-for-advertisers
Joell & Neil answer these questions:

1. As you seek to build out a meaningful retail media program, having a complete understanding of shoppers connected to transactions is fundamentally important. Would you elaborate on this and some of the challenges you face in this area?
2. As you thought about seeking to resolve the identities of anonymous transactions, connecting them to Giant Eagle loyalty program members in order to further enrich Leap Media Group, what were important elements of your decision to partner with an external service provider?
3. After deciding to partner with Bridg, what was the integration process like? How much effort on Giant Eagle’s side did it take to activate the partnership and what were the KPIs you employed to evaluate the investment?
4. In order to attract brands to invest in retail media, scale is a major consideration. How has Giant Eagle’s recent announcement that it has entered the Rippl Data & Media Network enabled you to address the scale challenge that many regional & super-regional retailers have faced?
5. How are brands able to leverage the Bridg-enhanced purchase behavior data of Giant Eagle shoppers to drive successful full funnel advertising outcomes?
6. Where are you hoping to take the partnership with Bridg and what advice woul you give to other regional retailers looking to make their networks more appealing and accessible to brand advertisers?

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