Engaging and Personalized Shopper Journey Content with Yann Gautier from VML and Nicole France from Contentful

The CPG Guys

The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of significantly scaling personalized messages in content possible in minutes. Today, we talk to two guests from one such company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic.
This episode is sponsored by Contentful.
Find Nicole France on Linkedin at : https://www.linkedin.com/in/lnicolefrance/
Find Contentful on Linkedin at : https://www.linkedin.com/company/contentful/
Find Contentful online at : https://www.contentful.com/
Find Yann Gautier on Linkedin at : https://www.linkedin.com/in/yanngautier/
Find VML on Linkedin at : https://www.linkedin.com/company/vml/
Find VML online at : https://www.vml.com/
Here's what we asked them :
1. What was unique about contentful that drove you to be here. What is the role of a chief evangelist of content?
2. Give us a day in the life of a CPG vertical lead for VML?
3. Over covid and the last 4 years with the consumer’s transformation to be 100 % digital - what has been the significant change in content and communication - what have you observed?
4. How as AI changed the game and are you working with contentful to fully leverage AI for scale?
5. Take us through the various services contentful offers. Let’s dive into ninetailed and studio as well.`
6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform?
7. Give us some examples of successful content created from the contentful platform powered by AI? Who is doing this well?
8. What’s next for content? What are the power forces organizing in this space - and why should our listeners pay attention to contentful?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
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