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SEO for SaaS with Sasha Lazarchuk
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Free Ultimate SEO Guide: https://fireusmarketing.com/the-ultimate-seo-guide/
What does it take to build an effective SEO strategy for B2B SaaS companies?
In this episode of The Digital Revolution Podcast, Eli is joined by Sasha Lazarchuk, an SEO manager at Yoyaba, about optimizing SEO for B2B SaaS companies. They discuss scalable SEO processes, Sasha's background and journey, common SEO mistakes, and strategies for success.
00:00 Intro
01:19 Meet the SEO Expert
02:22 Sasha's Background and Journey
04:48 Early Career and First Marketing Job
05:07 What it is like to start in DIgital World
09:16 Transition to Germany and Career Growth
12:37 Languages Spoken by Sasha
13:40 Current Work and Exciting Projects
14:50 Difference of B2B and SAAS in SEO
17:07 Solving SaaS Problems as an SEO
23:14 Understanding Different Shapes of Content
23:55 Creating an Effective SEO Funnel
24:28 Middle and Bottom of the Funnel Strategies
25:52 Importance of User Intent and Content Delivery
26:30 Leveraging Social Media and Forums
30:39 Common SEO Mistakes and How to Fix Them
33:23 Technical SEO Challenges
36:55 Key Tools for SEO Success
38:03 Aha Moments in B2B SEO
40:21 Additional Tips for B2B SEO
42:48 Future of SEO in B2B
44:54 Conclusion and Final Thoughts
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Разделы
1. SEO for SaaS (00:00:00)
2. Meet the SEO Expert (00:01:19)
3. Sasha's Background and Journey (00:02:22)
4. Early Career and First Marketing Job (00:04:48)
5. What it is like to start in DIgital World (00:05:07)
6. Transition to Germany and Career Growth (00:09:16)
7. Languages Spoken by Sasha (00:12:37)
8. Current Work and Exciting Projects (00:13:40)
9. Difference of B2B and SAAS in SEO (00:14:50)
10. Solving SaaS Problems as an SEO (00:17:07)
11. Understanding Different Shapes of Content (00:23:14)
12. Creating an Effective SEO Funnel (00:23:55)
13. Middle and Bottom of the Funnel Strategies (00:24:28)
14. Importance of User Intent and Content Delivery (00:25:52)
15. Leveraging Social Media and Forums (00:26:30)
16. Common SEO Mistakes and How to Fix Them (00:30:39)
17. Technical SEO Challenges (00:33:23)
18. Key Tools for SEO Success (00:36:55)
19. Aha Moments in B2B SEO (00:38:03)
20. Additional Tips for B2B SEO (00:40:21)
21. Future of SEO in B2B (00:42:48)
22. Conclusion and Final Thoughts (00:44:54)
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