Why Fractional Executives Are a Winning Strategy for Startups | Interview with Roger Sowerbutts, Scale-Up Advisor and Fractional Commercial Leader

The Digital Workspace Works Podcast

Should your next executive recruit be fractional or full-time? This week, Ryan chats with Roger Sowerbutts, scale-up advisor and fractional commercial leader, about the advantages of working with fractional executives, particularly for early-stage startups and scale-ups. Gain insight into how these experts bring a unique blend of experience and adaptability, bolstering your team without the commitment of full-time hires. Ryan and Roger also discuss the challenges founders face when hiring their first commercial leaders and why bringing on a fractional executive first can be the smartest move--helping to avoid hiring the wrong full-time fit and preventing years of lackluster results. Later on in the episode, Ryan and Roger share their thoughts on the opportunities brought about by generative AI and exciting advancements in sales and marketing tech.

Tune in to this episode and equip yourself with the strategies and insights that could spell the difference between startup stagnation and exponential growth.

Meet Our Guest
Roger Sowerbutts is a fractional commercial executive with a 30-year track record in IT tech and software as a commercial leader. He spent over 10 years at HP and Microsoft in commercial sales and partner roles. The last 20 years, Roger has started, grown and exited 5 tech businesses, netting shareholders a return of over $600 million.

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