How to talk to your customers with Brian Casel [#37]

The First 10 Podcast

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This week, joining the podcast is special guest, serial entrepreneur, and the king of shiny objects, Brian Casel. Brian is the founder of Zip Message, a popular video messaging tool for async conversations, which launched at the beginning of 2021. Brian recently sold and exited some of his earlier businesses, including Audience Ops and ProcessKit. Brian firmly believes that with each business opportunity came great learnings and experiences, which he has carried forward to get him to where he is today.

Get ready to dive into an episode filled with fascinating insights and advice as Brian brings us on his journey from freelancing to fearlessly launching and running multiple businesses. In this episode, Brian offers brilliant advice for business start-ups as he openly shares how to talk to your customers, tactics on building an audience, how to master sales calls and how to approach the awkward conversation of pricing. Key points throughout the discussion include:

• The leap from freelancing to building businesses.
• The joy of obtaining your first customer.
• Building an audience through networking.
• Mastering sales: how to get the most out of sales calls.
• Customer observation: learning from customer pain points.
• Curiosity is key: questions to ask your customers.
• Attracting your ideal customer base.
• Increasing brand awareness and speaking directly with potential customers.
• The benefits of asynchronous communication.
• How to discuss pricing with potential clients.
• Assessing and filtering through business ideas.
• Book recommendations for business builders.
• Brian’s advice for obtaining your first 10 customers.

‘’I went through this long list of businesses. I would never have landed on Zip Message if I didn't learn things from Process Kit. I never would have landed on Process Kit if I didn't learn a ton from Audience Ops and Audience Ops came from what I learned from Restaurant Engine. I wouldn't have landed on those ideas unless I had gone through that experience.’’ – Brian Casel.

Connect with Brian Casel:

https://briancasel.com/

https://briancasel.com/podcasts

https://www.linkedin.com/in/briancasel/

https://twitter.com/CasJam

https://zipmessage.com/

Connect with First 10 Podcast host Conor McCarthy:

https://www.first10podcast.com

https://twitter.com/TheFirst10Pod

https://www.linkedin.com/in/comccart/

Resources:

Book: The Mom Test by Rob Fitzpatrick.
http://momtestbook.com/

Book: The Cold Start Problem by Andrew Chen.

https://www.coldstart.com/

Podcast partners

Buzzsprout:
https://www.buzzsprout.com/?referrer_id=1389931

Otter:
https://otter.ai/referrals/ETRNKY16

Calendly:
https://calendly.grsm.io/ilev18qxpn1e

Produced in partnership with podlad.com