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Men Bake Cookies with Mike Skyring

58:35
 
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Manage episode 361657927 series 2928125
Контент предоставлен David Crabill. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией David Crabill или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Mike lives in South Lyon, MI, and sells gourmet cookies and custom-decorated sugar cookies with his cottage food business, Men Bake Cookies.

Mike’s business started totally by accident in 2021. He was never a baker until he made some decorated cookies for his daughter’s birthday, and people started to take notice.

For what Mike initially lacked in baking and business knowledge, he more than made up for with his passion to go all-in with this new business venture, and as a result, Mike’s business escalated very quickly!

In this episode, you’ll hear many of the marketing strategies Mike used to turn his cottage food bakery into the success that it is today.

What You’ll Learn

  • Why you must step out of your comfort zone when starting a business
  • Tips for finding a niche in your local market
  • Factors that determine the price range of your cookies
  • How to set boundaries when accepting custom orders
  • Strategies for balancing a full-time job, business, and family
  • How to leverage email marketing to reach customers and promote your brand
  • The importance of positioning your products as high-end
  • How to differentiate your products and increase their perceived value
  • The process for trademarking your business name

Resources

Men Bake Cookies website (Instagram | Facebook)

Sugar Cookie Marketing

Michigan Cookiers Facebook Group

Michigan Cottage Food Law

Free Tutorial: How To Build a Great Website In 1 Hour

A lot of entrepreneurs still think they need to spend money to get a good website, and that is simply not true anymore.

I created this free tutorial that will walk you through how to set up a totally free website on Square Online in less than an hour!


Get full show notes and transcript here: https://forrager.com/podcast/87

  continue reading

130 эпизодов

Artwork
iconПоделиться
 
Manage episode 361657927 series 2928125
Контент предоставлен David Crabill. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией David Crabill или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Mike lives in South Lyon, MI, and sells gourmet cookies and custom-decorated sugar cookies with his cottage food business, Men Bake Cookies.

Mike’s business started totally by accident in 2021. He was never a baker until he made some decorated cookies for his daughter’s birthday, and people started to take notice.

For what Mike initially lacked in baking and business knowledge, he more than made up for with his passion to go all-in with this new business venture, and as a result, Mike’s business escalated very quickly!

In this episode, you’ll hear many of the marketing strategies Mike used to turn his cottage food bakery into the success that it is today.

What You’ll Learn

  • Why you must step out of your comfort zone when starting a business
  • Tips for finding a niche in your local market
  • Factors that determine the price range of your cookies
  • How to set boundaries when accepting custom orders
  • Strategies for balancing a full-time job, business, and family
  • How to leverage email marketing to reach customers and promote your brand
  • The importance of positioning your products as high-end
  • How to differentiate your products and increase their perceived value
  • The process for trademarking your business name

Resources

Men Bake Cookies website (Instagram | Facebook)

Sugar Cookie Marketing

Michigan Cookiers Facebook Group

Michigan Cottage Food Law

Free Tutorial: How To Build a Great Website In 1 Hour

A lot of entrepreneurs still think they need to spend money to get a good website, and that is simply not true anymore.

I created this free tutorial that will walk you through how to set up a totally free website on Square Online in less than an hour!


Get full show notes and transcript here: https://forrager.com/podcast/87

  continue reading

130 эпизодов

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