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THE FYX 186: Hot Takes & Hard Truths: January 2025's Fitness Industry Drama
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Coach Krysta analyzes several trending fitness industry controversies with the start of the new year, from Equinox's controversial "We Don't Speak January" campaign to "National Quitter's Day." With her signature no-nonsense approach, she examines how these narratives impact our relationship with fitness goals while offering a balanced perspective on New Year's resolutions. In this episode we discuss:
- Why dates on a calendar shouldn't dictate your commitment to health
- The problem with labeling January 10th as "National Quitter's Day"
- Finding sustainable approaches to change versus extreme transformations
Analyzing Industry Messages
- Breaking down Equinox's controversial January campaign
- Why certain marketing messages trigger emotional responses
- Understanding different perspectives on New Year's resolutions
- The importance of questioning our reactions to fitness messaging
Finding Middle Ground
- Why extreme approaches often lead to quitting
- How to determine your "minimum effective dose" for success
- Creating realistic solutions that fit your lifestyle
- The power of pivoting versus quitting
Building Sustainable Change
- Identifying real roadblocks versus excuses
- Creating systems that work within your schedule
- The importance of preparation in maintaining consistency
- Why small adjustments lead to lasting results
Remember: Your commitment to health shouldn't depend on a calendar date - focus on building sustainable habits that work within your real life.
Apply for 1:1 Coaching with The Fitness FYX: why not guarantee 2025 to be your best year with added support and accountability?
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