S11E06: The power of the 'Alter Ego', with Todd Herman

The Impact Multiplier CEO

In this episode, we return to season 11 with our "CEO Rolodex" season. Richard Medcalf speaks with Todd Herman, creator of the 90 Day Year leadership program, author of the WSJ bestselling book ‘The Alter Ego Effect: The Power of Secret Identities to Transform Your Life’, and recipient of Inc. 500’s Fastest Growing Companies Award. In this conversation, you’ll learn:
00:00 Intro
04:12 The Power of unconventional ideas
08:56 Helping athletes excel mentally with alter ego coaching
14:30 "Self-sealing logic creates new stories and identities."
22:05 How to do a successful TV interview.
27:42 Expanding archetypes lead to personal growth
30:51 Why is Todd on this journey?
36:35 Discovering Inspiration in Ancestry and Heritage
39:13 Excitement for upcoach platform impacting millions.

• What an 'alter ego' is, and how it can transform performance in any area of life.
• The most powerful advice Todd received, and how it catapulted his career from a very early age
• How Todd went from unknown 20-something to working with some of the top names in psychology and sport, going on to build the biggest mental game coaching business in the world
• The surprisingly simple power of a "totem", and how to use it to improve your performance almost instantly

Resources/sources mentioned:

• https://toddherman.me
• The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)

For full show notes, head to https://xquadrant.com/todd-herman