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#16: Kenda Macdonald – Tequila, Psychology & More Tequila
Manage episode 318291166 series 2949913
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Today Josh talks with Kenda Macdonald about marketing, trauma, cognitive biases, and the state of American culture over a copious amount of whiskey and tequila.
Kenda is an international public speaker, a multi-award-winning entrepreneur, and the author of the best-selling book "Hack the Buyer Brain."
She is the founder and CEO of Automation Ninjas, a world-class, award-winning agency specializing in behavioral marketing automation.
With a degree in Forensic Psychology from the University of London, she operates at the unique intersection of marketing, neuroscience, and buyer psychology.
Some of the topics we dove into are:
- The beauty and harsh realities of small businesses.
- Cultivating and crafting great experiences.
- Consumer purchasing and evolution of the brain.
- Imposter syndrome, forensic psychology, stereotyping, and behavioral patterns.
- ADHD, childhood trauma, self-worth, suicide attempts, and the treadmill of overachieving.
- American culture, gun rights, the rise of conspiracy theories, Trump, and tribalism.
- Propaganda, disinformation, and institutional gaslighting.
- And lots, lots more.
Connect with Kenda:
- Website: AutomationNinjas.com
- LinkedIn: @the-marketing-automation-expert
Music by Kirby Johnston – check out his band Aldaraia on Spotify
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