The Current State of Podcasts With Shannon Martin

The Learning & Development Podcast

Since Shannon first appeared on the podcast in 2021, podcasting has grown exponentially into a mainstream channel for organisations and individuals. However, despite this growth, it is still a marginal tool in corporate learning and not fully embraced for its potential to make culture accessible and make exclusive conversations open for employees to hear. In this episode we address some of the challenges organisations face - and overcome - to make podcasting work for them.

KEY TAKEAWAYS

• There are about 5 million podcasts out there.
• Over 460 million people regularly listen to one.
• Studies show that people absorb what they hear through audio.
• There is enormous potential for L&D teams to use podcasts in-house to help people learn from others and understand the diverse opportunities on offer in their organisation.
• Mapping out episodes in advance helps to keep things flowing in the right direction. Record at least 6 before you launch.
• The technical side of recording podcasts is not complicated, and it is not expensive.
• Sharing more about what is going on behind important decisions via internal podcasts improves transparency.
• Podcasts are evergreen but can also be recorded and sent out within an hour to address urgent issues.
• You need to know your audience and promote your podcast.

BEST MOMENTS
'Podcasts have the unique ability to allow the listener to multitask. '
'At its very essence, it is learning from colleagues.'
'Understand your internal audience. '

Shannon Martin Bio
Shannon is a podcast and communications specialist working with podcasters and organisations to share their message and make the best possible impact. Shannon has worked with creators of all types and sizes in creating and growing their podcasts. This experience has led to helping companies/brands develop the best possible podcasts for their goals, both for external and internal audiences. Having worked on the platform side at Podbean Shannon is now in production, strategy, and growth with Lower Street.
You can follow and connect with Shannon via:
LinkedIn: https://www.linkedin.com/in/shannonmartinwrites/

VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home/

ABOUT THE HOST
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.

CONTACT METHOD
Twitter:  https://twitter.com/davidinlearning/
LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/
L&D Collective: https://360learning.com/the-l-and-d-collective/
Blog: https://360learning.com/blog/
L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home/