EP41: How to figure out how much you can afford to spend on marketing.

The Mark Butler Show

#Business #Marketing #Online Business #Personal Development #Mark Butler #Podcasting Education #Solopreneurs

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

7 лет назад 18:21

MP3•Главная эпизода

Your goal (and mine) should be to steadily and profitably increase the amount we spend on marketing. But there's no simple calculation that will tell you exactly what you can afford to spend. Episode 41 talks about how you can use quantitative and qualitative analysis to set your marketing budget with confidence.

63 эпизодов

The Mark Butler Show

EP41: How to figure out how much you can afford to spend on marketing.

The Mark Butler Show

0-10 subscribers

published 7 лет назад

MP3•Главная эпизода

63 эпизодов

#Business #Marketing #Online Business #Personal Development #Mark Butler #Podcasting Education #Solopreneurs

All episodes

The Mark Butler Show

1
EP63: You'd have to work hard to kill this business. 6:17

6 years назад6:17

6:17

Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling.

The Mark Butler Show

1
EP62: A message to the spouses and partners of aspiring entrepreneurs. 14:14

6 years назад14:14

14:14

I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse.

The Mark Butler Show

1
EP61: "I made this for you. Do you want it?" 11:05

6 years назад11:05

11:05

I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.…

The Mark Butler Show

1
EP60: A class for new coaches -- when to hire someone to do work for you, when to do it yourself, and when to hire a coach to guide you. 15:46

6 years назад15:46

15:46

I've been teaching some class to new (and new-ish) life coaches. In this episode of the show I pulled a 15-minute segment out of one of the classes where I talked about how new coaches should think about spending time versus spending money versus hiring coaches as they get their business off the ground.…

The Mark Butler Show

1
EP59: Discounts? Bonuses? None of the above? 19:23

6 years назад19:23

19:23

Let's talk about the psychology offering discounts, bonuses, or neither in our sales process.

The Mark Butler Show

1
EP58: Two kinds of goals, two kinds of goal tracking. 6:39

6 years назад6:39

6:39

How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.

The Mark Butler Show

1
EP57: The market isn't saturated. There isn't too much competition. You're not behind. It's not "too late." 13:59

6 years назад13:59

13:59

This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded."

The Mark Butler Show

1
EP56: Beware of false financial finish lines. 16:50

7 years назад16:50

16:50

Some of your long term income and savings goals may be false financial finish lines. Episode 56 talks about making sure you're on the right track for the right reasons.

The Mark Butler Show

1
EP55: I hired three new people. It's going great. So why am I so anxious? 18:13

7 years назад18:13

18:13

I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious?

The Mark Butler Show

1
EP54: The numbers are neutral. Our thoughts about the numbers are not neutral. 11:41

7 years назад11:41

11:41

If you show ten different business owners the same set of financials, you'll get ten different opinions about what the numbers mean. This is proof that the numbers are neutral -- they only get their meaning from us. Episode 54 explains why this is such a crucial insight.

The Mark Butler Show

1
EP53: Go where your people are. 5:37

7 years назад5:37

5:37

I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and building relationships.

The Mark Butler Show

1
EP52: A specialization lesson from my double root canal. 10:03

7 years назад10:03

10:03

This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing.

The Mark Butler Show

1
EP51: Why you should challenge your basic assumptions for the sake of improved client experience. 7:33

7 years назад7:33

7:33

Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions.

The Mark Butler Show

1
EP50: Why the rules and boundaries you put in place for client work protect your clients more than you (and that's a good thing). 13:19

7 years назад13:19

13:19

I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules that protect the quality of your work, it's the client that suffers.…

The Mark Butler Show

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EP49: If you're struggling in your expertise-driven business (ie coaching or consulting), it's probably because you don't have expensive products and services. 10:24

7 years назад10:24