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This founder shares his churn problem (with Adam Robinson)
Manage episode 450125724 series 3380698
Контент предоставлен Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Everyone talks openly about raising a new round or closing a massive deal. But churn, crickets. Except for one guy, Adam Robinson.
And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b.
- (00:00) - Introduction
- (07:02) - October 2022, the first LinkedIn post
- (08:53) - Finding his voice
- (11:15) - The first viral post
- (13:51) - No product was decided yet
- (16:05) - The product was not exciting...
- (17:59) - 3 weeks after launch
- (22:58) - The Impact of Transparency on Business
- (23:49) - Churn: The thing people won't talk about (when it's bad)
- (27:23) - Churn spiked to 15%
- (29:49) - A few realizations
- (36:37) - The strange issue
- (45:05) - Confrontational Marketing
- (48:10) - Final Thoughts and Farewell
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