Rapid Customer Assessment for Relationship Success with Emily Chung

The Road to Seven

“Everything that I can do to build rapport is beneficial for me, so we don’t have a miscommunication.”

- Emily Chung

When you have a limited amount of time with a customer, you must be able to share information efficiently. My guest for this episode has a secret weapon that helps her do exactly that — and she’s happy to share!

Emily Chung is a licenced Automotive Service Technician and the owner of AutoNiche, a family-friendly auto repair shop that offers a less intimidating auto repair experience, with non-judgmental and empowering service from reputable mechanics.

(You may remember Emily from a past episode, where we talked about her experiences in the male-dominated automotive industry and the power of building a values-driven business!).

In this episode, we dive into the amazing tool that Emily uses within her business to help her to communicate with her customers more effectively!

You’ll discover:‌ ‌

• The benefits of building rapport — and the personality profile that helps build it quickly
• How the AutoNiche is able to offer a consistent communication style adapted to each customer
• How to write copy that appeals to all members of your audience

About Guest: Emily Chung owns and operates AutoNiche, an auto repair shop in Markham. She is a licensed Automotive Service Technician and teaches in the Automotive Business School of Canada at Georgian College while completing her Executive MBA. She serves on the Board of Directors for the Automotive Aftermarket Retailers of Ontario and is a proud mom of two teen boys.

Highlights:‌ ‌

00:53 Intro

01:42 Meet Emily Chung

04:08 Why build rapport?

07:01 DISC profile

10:58 How it works

15:41 Opposite types

16:25 Communicating through copy

17:49 Closing the deal

20:24 Why DISC?

22:24 Authenticity

24:45 Communicating with kids

26:18 High-stakes conversations

Links:‌

Emily Chung

https://autoniche.ca

https://www.facebook.com/AutoNiche

Twitter: @autonicheinc

Instagram: @autonicheinc

Road to Seven Podcast - Niching Down In The Auto Industry with Emily Chung

Personality Types Quadrant Sheet HERE

To work with me and make your next power move, visit:

https://theroadtoseven.com

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