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415: Mastering Referrals: How To Turn One Job Into Many with Brad Akers
Manage episode 461584988 series 1381228
Today, Dave Sullivan and John DeLaurier chat with Brad Akers about drumming up business and keeping customers coming back. They dive into why it's crucial to make the most of the leads you already have instead of just trying to get more. Brad points out that SEO and ads are getting pricier, so he suggests focusing on personal connections and getting referrals. John talks about the importance of having a consistent and strategic marketing plan, which should include video content and even old-school methods like sending out postcards. They also touch on why it's important to know your key metrics so you can make smart business choices. Overall, the episode highlights the need to build strong relationships and offer top-notch service to succeed in the competitive roofing world.
What you’ll hear in this episode:
- Challenges in lead generation and customer acquisition for roofing contractors
- Importance of maximizing the value of existing leads rather than just increasing lead volume
- Effective marketing strategies for roofing contractors, including SEO and content creation
- Building relationships and trust with potential clients
- The role of video content in marketing and establishing connections with customers
- Impact of traditional marketing methods, such as yard signs and postcards, on customer engagement
- The necessity of understanding key metrics, such as customer acquisition costs and lead-to-appointment ratios
- Value of referrals and exceptional customer service in generating high-quality leads
- Strategies for creating a sustainable marketing approach that adapts to changing market conditions
- Having a clear business plan and proactive leadership in achieving business goals
Resources Mentioned:
Connect with Brad Akers: Website, The Built Right Contractor, and 832-275-0581
Check out our YouTube channel and be sure to subscribe:
https://www.youtube.com/@DaveSullivanRooferShow
Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call
Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.
No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan
The Roofer Show’s Vetted Sponsors
Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.
SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)
Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!
433 эпизодов
Manage episode 461584988 series 1381228
Today, Dave Sullivan and John DeLaurier chat with Brad Akers about drumming up business and keeping customers coming back. They dive into why it's crucial to make the most of the leads you already have instead of just trying to get more. Brad points out that SEO and ads are getting pricier, so he suggests focusing on personal connections and getting referrals. John talks about the importance of having a consistent and strategic marketing plan, which should include video content and even old-school methods like sending out postcards. They also touch on why it's important to know your key metrics so you can make smart business choices. Overall, the episode highlights the need to build strong relationships and offer top-notch service to succeed in the competitive roofing world.
What you’ll hear in this episode:
- Challenges in lead generation and customer acquisition for roofing contractors
- Importance of maximizing the value of existing leads rather than just increasing lead volume
- Effective marketing strategies for roofing contractors, including SEO and content creation
- Building relationships and trust with potential clients
- The role of video content in marketing and establishing connections with customers
- Impact of traditional marketing methods, such as yard signs and postcards, on customer engagement
- The necessity of understanding key metrics, such as customer acquisition costs and lead-to-appointment ratios
- Value of referrals and exceptional customer service in generating high-quality leads
- Strategies for creating a sustainable marketing approach that adapts to changing market conditions
- Having a clear business plan and proactive leadership in achieving business goals
Resources Mentioned:
Connect with Brad Akers: Website, The Built Right Contractor, and 832-275-0581
Check out our YouTube channel and be sure to subscribe:
https://www.youtube.com/@DaveSullivanRooferShow
Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call
Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.
No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan
The Roofer Show’s Vetted Sponsors
Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.
SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)
Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!
433 эпизодов
Все серии
×![Artwork](/static/images/128pixel.png)
1 418: Boost Your Roofing Business with Local SEO & Google Maps Optimization with Dima Sobovoy 1:21:34
![Artwork](/static/images/128pixel.png)
1 416: Unlocking The Value Of Your Roofing Business with Greg DeSimone 1:06:32
![Artwork](/static/images/128pixel.png)
1 415: Mastering Referrals: How To Turn One Job Into Many with Brad Akers 1:00:10
![Artwork](/static/images/128pixel.png)
1 414: How Roofing Contractors Can Use Financing To Increase Sales and Close More Jobs with Chris Scoville 39:47
![Artwork](/static/images/128pixel.png)
1 413: Top 10 Mistakes Roofing Contractors Made In 2024 1:11:41
![Artwork](/static/images/128pixel.png)
1 412: The Future of Roofing Sales: How Roof Quote PRO Simplifies Pricing and Drives Growth with Mike Goldenstein 52:46
![Artwork](/static/images/128pixel.png)
1 410: Plan For Profit: Your 2025 Roofing Business Blueprint 1:01:03
![Artwork](/static/images/128pixel.png)
1 408: Why Most Roofing Contractors Fail at Marketing—and How to Take Control for Predictable Growth with Elizabeth Lytle 1:01:54
![Artwork](/static/images/128pixel.png)
1 406: This First Impression Is The Most Important Part Of The Sale: Why So Many Roofers Miss It 55:56
![Artwork](/static/images/128pixel.png)
1 405: 2025 Business Essentials for Roofers: Strategies for Higher Profits 1:03:12
![The Roofer Show podcast artwork](/static/images/64pixel.png)
![The Roofer Show podcast artwork](/static/images/64pixel.png)
![The Roofer Show podcast artwork](/static/images/64pixel.png)
1 397: ENCORE: How To Reduce Your Customer Acquisition Cost with Brad Akers 1:08:53
![The Roofer Show podcast artwork](/static/images/64pixel.png)
![The Roofer Show podcast artwork](/static/images/64pixel.png)
1 390: How Scott Tebay Runs His $7 Million Roofing Business While on a 4-Week Vacation 1:08:28
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