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Are Discounts Dead? EP28 W/ Andrew Forman (Givz)
Manage episode 347635723 series 3394528
Контент предоставлен Josh Becerra & Shinhee Son, Josh Becerra, and Shinhee Son. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Josh Becerra & Shinhee Son, Josh Becerra, and Shinhee Son или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup.
Andrew joined Josh Becerra in episode 28 of How I Work to discuss the long term effects of discounts on your business and how they may actually be hurting more than helping. He goes into depth on how deals are changing, and how to weave social impact into your business plan in a genuine and authentic way. Plus:
- Aligning interests: Match your company’s goals to your individual’s goals
- The shift from third party data to first party data
- “Go find a problem and fix it” – the advice that got him to where he is today
Learn more about Andrew Forman and Givz: https://www.givz.com/
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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