The Evolution of the Fitness Industry with Brian Von Ancken of the Wellness Growth Mastermind

The Society Pod

Brian Von Ancken, founder of the Wellness Growth Mastermind, discusses his career spanning all edges of the fitness industry (with Tough Mudder, Barry's & Othership) and the evolving landscape of wellness. He emphasizes the importance of holistic wellness, including physical, mental, and social well-being.

Von Ancken highlights the need for fitness facilities to offer a variety of amenities and personalized guidance to cater to individual needs. He also discusses the challenges of customer acquisition in the industry and the importance of meeting people where they are in their fitness journey.

We also discuss the Wellness Growth Mastermind, a community he created for leaders in the health and wellness space to connect and share insights. The community consists of accomplished and kind individuals who come together to support and learn from each other. Brian emphasizes the importance of relationship building and generosity in business, and how it can lead to valuable partnerships and growth.

He also highlights the need for self-reflection and taking care of oneself in the wellness industry. Brian invites founders and individuals in the health and wellness space to join the Wellness Growth Mastermind and connect with him.

Takeaways

- Holistic wellness, including physical, mental, and social well-being, is becoming increasingly important in the fitness industry.

- Fitness facilities should offer a variety of amenities and personalized guidance to cater to individual needs.

- Meeting people where they are in their fitness journey is crucial for customer acquisition and retention.

- The industry needs to educate the mass market about the benefits of a balanced fitness routine and avoid judgment or pressure.

- Creative and alternative acquisition strategies are necessary to reach a wider audience.

- The Wellness Growth Mastermind is a community for leaders in the health and wellness space to connect and share insights.

- Relationship building and generosity are key in the wellness industry and can lead to valuable partnerships and growth.

- Self-reflection and taking care of oneself are important aspects of success in the wellness industry.

- Founders and individuals in the health and wellness space are invited to join the Wellness Growth Mastermind and connect with Brian.

More from Brian:

LinkedIn: https://www.linkedin.com/in/brianvonancken/

Wellness Growth Mastermind Website: https://www.joinwgm.com/

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Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

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