How a Restaurant Server Became the Top Guide to Inexpensive Wine Online

The Spirit Guides

Sippers, we step away from the world of spirits in this episode to speak with Lucia Palm, creator of the lucialoveswine brand across TikTok, Instagram, and YouTube.
We hear how Lucia moved from culinary school to a career in the restaurant business as a trained sommelier, to create content for fellow wine lovers.
From Certified Wine Pro to Content Creator
With a love of cooking and the perfect wine combos, Lucia found her niche during the pandemic with social media. She started posting images, moved to videos, and quickly became the face of a wine education brand that helps people learn about, appreciate and pick the best wine.
While she may be a trained sommelier, Lucia focuses largely on inexpensive wine and shares how to find the best bottles at your local Trader Joe’s or Costco.
In this episode, we hear how it all began, what the past three years have been like working on her brand, and her approach to creating brilliant wine content that her fans love. Lucia also takes us through the biggest challenges, the most rewarding parts of the job, fan interactions, and her work with brands.
In This Episode:
· How Lucia’s love of cooking and wine began
· Lucia’s early career in restaurants and how she pivoted to content
· What Lucia’s early content consisted of
· How she realized the wine niche was a real business
· Why Lucia focuses on inexpensive wine
· Why Lucia favors longer captions with social posts
· The challenges of public content creation
· The most rewarding part of being a wine guide
· Common questions and comments she gets
· Interacting with fans
· How her content and brand deals have changed over the past three years
· Family opinions of her career
· How Lucia manages different platforms and her plans for YouTube
· The biggest challenge of her career
· Who Lucia would love to sip wine with
Resources:
· Follow Lucia on Instagram
· Follow Lucia on TikTok
· Follow her YouTube channel
· Ruth Reichl’s books
This podcast is brought to you by LoveScotch.com and produced by our friends at Content10x.com.