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E49: How upGrad Drives Retention & Engagement Via Content
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Imagine 85-90% of learners actually finishing their courses and discovering unexpected career paths. It's not just about certification; it's about confidence. And upGrad knows how to keep their learner’s engaged for the long haul, with personalized interactions, clever tech, and ingenious reactivation campaigns. They're not just selling courses; they're adding value every step of the way.
- (00:49) - From Finance to Marketing: Ankit Digital Journey So Far
- (05:08) - The Online Education Revolution: Anytime, Anywhere, Empowered Learning
- (07:21) - Decoding User Behavior: Continuous Learning or Step Changes?
- (11:19) - Where Does Retention Fit in at upGrad?
- (15:13) - Human Touch Triumphs: Personalized Communication Outperforms Automation
- (18:22) - Finding Balance: When Frequency Meets Relevance in User Engagement
- (22:51) - To What Extent Does upGrad Automate Its Personalization and Communications?
- (26:59) - Capitalizing on Content: How upGrad's Free Courses and Blogs Give them an Edge
- (32:49) - Maximizing Impact: Data-Driven Relevance Mapping in Course Recommendations
- (40:45) - Creating and Capturing Demand: Innovative Course Strategies for Market Leadership
- (45:11) - AI and Data: Transforming Counseling with Technology
- (49:32) -
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