Лучшие подкасты про Retention Marketing (2024)

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E44: Powering Social Offline's Cool with CRM & Loyalty 54:49

7d ago54:49

54:49

Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more. (00:42) - How Did Rahul End Up in CRM? (02:16) - From Empty Tab…

1
E43: Airtel's Secret Sauce to Maximizing CLTV 1:01:02

21d ago1:01:02

1:01:02

Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers. (02:21) - Anshul's Growth Adventure from Broadcast to Broadband (07:34) - The Two Types of…

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E42: Why Legacy Brands Need to Undergo Digital Transformation 1:15:50

1M ago1:15:50

1:15:50

As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions. (01:37) - Unveiling the Purpose: Goals of Digital Transformation (11:10) - Balancing Act: Navi…

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E41: Revving Up Trust for Faster Car Deals 1:11:26

1M ago1:11:26

1:11:26

Traditionally, car reselling and buying has been a cumbersome process, taking 2-3 months and lacking transparency. Sellers often settle for less-than-ideal deals. Discover how Anuvrat Gaurav is revolutionizing this with digital innovation in the MEA region. (01:23) - Unplanned Ascension: A Retailer's Journey to Business Leadership (04:36) - Navigat…

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E40: How Zupee is Going the Nostalgic Way to Retain & Regain Users 49:27

2M ago49:27

49:27

When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming. (00:38) - Serendipity's Path: Navigating Nishant's Unpredictable Career Journey (06:37) - Playing the Nostalgia Card in Real Money Gaming (09:32) - Mastering the Game of Indian Gaming a…

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Trailer 1: An All New Season 2 1:06

2M ago1:06

1:06

And we're back with SEASON 2 of The State of Retention Marketing podcast hosted by Ankur Gattani, CGO, WebEngage. This time around, we're taking things to the next level. We're going even more horizontal with the industries we cover and even more vertical when it comes to the depth of the subject. Get ready to enter the rabbit hole because the late…

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E39: On a Mission to Digitally Transform MEA Businesses 59:32

2M ago59:32

59:32

We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners. (01:49) - Agency to Client and Back Again (06:30) - Building Bridges: Integrated CRM, Marketing …

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E38: Unlocking Indian Brands' Retention Riddle 1:18:35

2M ago1:18:35

1:18:35

With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics. (01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver (01:41) - Samriddh's Strong Views on Irrat…

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E37: Snippet - Adapting marketing strategies from millennials to Gen Z requires a nuanced approach for each generation. 3:29

3M ago3:29

3:29

Ankur Gattani

1
E37: Consumer Insights for the Win 48:06

3M ago48:06

48:06

Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement. (00:21) - 16+ Years of Putting Consumers First in Marketing (03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Gene…

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E36: Snippet - How does Edelweiss Tokio Life Insurance segment potential customers across on geographies, mindsets, cultures, and incomes? 9:29

4M ago9:29

9:29

Ankur Gattani

1
E36: Insuring the Path for Persistency, Persona Mapping, and Distributors 58:53

4M ago58:53

58:53

In insurance, it's not just paperwork and messages. Advisors and distributors? They're the real MVPs, not just in policies but in your everyday life. Abhishek Gupta spills the secrets on keeping customers and distributors on the happy train. Plus, there's some deep talk on persona mapping and the insurance jungle, where it's a wild 1 to 26 ratio be…

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E35: Snippet - Are consumers in the health and fitness market more loyal to a category than to specific brands? 2:29

5M ago2:29

2:29

Ankur Gattani

1
E35: HyugaLife's Tactical Triumph through Problem-Centric Verticals 49:43

5M ago49:43

49:43

In the crowded Indian wellness D2C market, HyugaLife is breaking the mold. They aim to be more than just another brand by offering a unique one-stop shop for wellness needs. Their approach focuses on solving consumer problems through a diverse product portfolio and a vertical setup, challenging the conventional belief in subcategory D2C platforms. …

1
E34: Snippet - How does Veena World integrate technology and content to ensure customer engagement? 5:18

5M ago5:18

5:18

Ankur Gattani

1
E34: Ticking Off Travel Bucket Lists One Communication at a Time 59:32

5M ago59:32

59:32

Neil Patil has travel ingrained in his DNA. Growing up surrounded by globetrotters, he transformed his experiences into a business that now boasts 100+ travel offices nationwide. With a team of 350+ experienced tour operators, Veena World strives to overcome budget constraints and craft unforgettable memories for users. Their detail-oriented produc…

1
E33: Snippet - Discover how Magicbricks leverages loans as a service for their users, demonstrating a profound understanding of the local real estate landscape. 6:47

5M ago6:47

6:47

Ankur Gattani

1
E33: Tech Sophistication and Longevity: Magicbricks' CLTV Roadmap 49:32

5M ago49:32

49:32

Not only is Magicbricks a leader in the real estate market, but it is also evolving into a holistic service provider, addressing every need a user might have when planning to rent, buy, or sell their property. What sets them apart is their mature approach, reflected in a robust data infrastructure and a deep understanding of the complex Indian real…

1
E32: Snippet - How is Times Prime segmenting its large user base to avoid bombarding everyone all at once, all the time? 1:18

5M ago1:18

1:18

Ankur Gattani

1
E32: Growth Comes in Bundles at Times Prime 48:57

5M ago48:57

48:57

In this insightful conversation with Gyan Pratap Singh, Head of Growth Times Prime, we explore the intricate dynamics of the platform's business model. From acquisition strategies to the nuanced world of retention, Gyan unveils the layers that contribute to Times Prime's success. The discussion touches upon diverse topics, including the curation of…

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E31: Snippet - What sets ET Money’s “Genius” feature apart from other investment advisories who urge you to invest more, sell less? 6:14

6M ago6:14

6:14

Ankur Gattani

1
E31: ET Money's 82% Form Fill Rate Magic in a World of Choices 1:08:30

6M ago1:08:30

1:08:30

In a world where form-filling for investments feels daunting, ET Money boasts an exceptional 82% form-fill rate, showcasing their user-friendly approach. Tune into this episode to know how user personas are meticulously shaped into a refined art. Santosh Navlani sheds light on "Genius," a data-driven feature guiding users to optimal investments. ET…

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E30: Snippet - What guides a startup founder's choice when joining another company? 4:31

6M ago4:31

4:31

Ankur Gattani

1
E30: A Non-Linear Growth Story of an Unconventional Growth Head 1:18:45

6M ago1:18:45

1:18:45

Meet Pranil Shah: not your typical growth head. A CA gold medalist, former investment associate, and startup founder, he now drives the growth engine at DailyObjects. Join him as he reveals the brand's transformation into a versatile powerhouse, exploring the delicate balance between diverse products and personalized customer experiences. With a pa…

1
E29: Snippet - How can digital news outlets break echo chambers in a divided world through segmentation and data? 3:13

6M ago3:13

3:13

Ankur Gattani

1
E29: News Engagement Redefined: Editorial Wisdom Meets Algorithmic Precision 53:33

6M ago53:33

53:33

Explore the delicate balance between editorial wisdom and algorithmic precision in engaging news readers. Learn how Udit's approach redefines news engagement, driving profits for otherwise non-profitable media brands. This episode is where tradition meets innovation, and the media takes a leap into the future. (00:43) - Unraveling the Media Maze: S…

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E28: Snippet - How Noise is unlocking creative use-cases for their customers’ different life stages? 3:58

7M ago3:58

3:58

Ankur Gattani

1
E28: Innovate, Engage & Retain: Noise's Tale of Tech & Community 58:04

7M ago58:04

58:04

Ever wondered how Noise, the trendsetting wearables brand, captures the hearts of 7 million active app users? It's not just about numbers – they're all about personalized experiences! Dive into their world, where data-driven strategies meet exciting customer journeys, designed for different life stages. Listen in to find out how they are engaging c…

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E27: Snippet - CDP Strategy vs. Tactics: Avoiding Common Pitfalls and Unlocking Seamless Integrations. 4:10

7M ago4:10

4:10

Ankur Gattani

1
E27: CDP Beyond Buzzwords With David Raab 54:16

7M ago54:16

54:16

Many believe they grasp the concept of a CDP, yet few truly understand its complexities. Explore the distinctions between a CDP and a traditional customer database. Delve into the ethical considerations shaping the global discourse around CDPs and uncover the strategic potential they offer businesses for profit. Join us for an enlightening conversa…

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E26: Snippet - How does ixigo work its automation magic, from savvy tactical campaigns to smart user-triggered automation? 3:04

7M ago3:04

3:04

Ankur Gattani

1
E26: Booking Customer Loyalty The ixigo Way 1:04:37

7M ago1:04:37

1:04:37

Travel apps are sitting on a goldmine of data, and as people travel more, the opportunity to personalize messages for upselling grows. But what sets India's beloved travel platform, ixigo, apart? How do they not only secure bookings but also enable customers to tailor their itineraries? Discover how AI plays a pivotal role in this episode. (00:49) …

1
E25: Snippet - App play and strategy in the brokering world! 0:41

7M ago0:41

0:41

Ankur Gattani

1
E25: Angel One's Nexus: Talent, Customers, and Digital Shifts 1:16:18

7M ago1:16:18

1:16:18

In this episode of The State of Retention Marketing, Ankit Rastogi, Chief Product Office at Angel One, unlocks the keys to successfully ushering in digital transformation in a legacy brokerage firm. Join us as we explore the dynamic interplay between talent acquisition, risk appetite, tech stacks, and customer profiles. ‘Angel One's Nexus' promises…

1
E24: Snippet - Value adding initiatives or denting discounts, how can a D2C brand grow without cutting losses? 2:04

7M ago2:04

2:04

Ankur Gattani

1
E24: Driving Sustainable Growth: A Chat with Harsh Garhwal 53:17

7M ago53:17

53:17

The D2C market is super crowded. Growing exponentially with just offering discounts is not going to cut it. Obsession with data, customer loyalty, and aligning teams on the same is the way to go. (00:31) - Harsh's Customer-First Journey at Decathlon (03:00) - Decathlon's 80/20 Approach: Nurturing Sporty Customers (05:15) - From the Start: Decathlon…

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E23: Snippet - Four essential factors for successfully crossing the 100 to 500 Crore milestone 1:36

8M ago1:36

1:36

Ankur Gattani

1
E23: Ankur Khaitan's Retention Roadmap: A VC's Galactic Guide 1:01:53

8M ago1:01:53

1:01:53

In this compelling episode, Ankur Khaitan, a seasoned venture capitalist, delves into the art of retention for D2C startups. From identifying the correct tech-play to crafting effective customer retention strategies, Ankur's guide is a must-listen for anyone seeking to forge a strong connection with their consumers. Tune in to explore the secrets o…

1
E22: Snippet - When research and western trends trump data and intuition in the ethnic wear women segment. 1:48

8M ago1:48

1:48

Ankur Gattani

1
E22: Digital Chic: TCNS Clothing Tailoring Trends for Today's Woman 1:01:53

8M ago1:01:53

1:01:53

Ever wondered how W (by TCNS Clothing), a loved brand that had deep roots in offline shopping experiences for over two decades, managed to navigate the digital landscape when COVID shook up the industry? Tune in to this episode as we're diving deep into their strategy of capturing data, upping their Average Order Value, and winning repeat customers…

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E21: Snippet - No English, only Math! Plix’s RoAS-obsession from day-1 and why? 3:06

9M ago3:06

3:06

Ankur Gattani

1
E21: Plix's Potent Potion: Data Empowered RoAS Triumph in the Nutri-Health Jungle 1:03:15

9M ago1:03:15

1:03:15

An ambition to build a profitable business and a massive obsession with data, math & positive RoAS. You’d want to believe it’s something else, but really this is what catapulted Plix to INR 150Cr ARR business in just 4 years! Tune into this episode to know how content play, retention plug-ins, and positive unit economics led Plix to become a market…

1
E20: Snippet - A well told story can do wonders for your brand! 1:27

9M ago1:27

1:27

Ankur Gattani

1
E20: Data-Driven Storytelling & Customer Centricity: The Perfora Story 59:48

9M ago59:48

59:48

In this conversation, we unravel the secrets behind finding that one golden idea from a million possibilities, pioneering an entirely new category, and winning over customers. Brace yourself for a mind-blowing revelation as Jatan Bawa, the mastermind behind Perfora, spills the beans and shares his surefire strategies for acquiring customers and cul…

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E19: Snippet - How are folks at Eureka Forbes balancing milestone releases and agile sprints in their digital make-over? 4:50

9M ago4:50

4:50

Ankur Gattani

1
E19: Digital Metamorphosis: The Eureka Forbes Story 1:10:42

9M ago1:10:42

1:10:42

What happens when an experienced tech leader takes charge of a legacy consumer durable brand's digital makeover? Expect resistance from existing team members, unconventional hiring, and a total overhaul of internal and external systems. But that's not all! Discover how they empower their teams to leverage data for an unparalleled customer experienc…

1
E18: Snippet - Why does OYO focus more on a 30-day ROAS than CAQ? 1:51

10M ago1:51

1:51

Ankur Gattani

1
E18: Inside OYO's Use Cases, 30-Day ROAS Success & User Engagement 46:02

10M ago46:02

46:02

Have you ever wondered about the rapid growth of OYO in under 10 years? We were curious too! Did they rely on hefty advertising for customer acquisition, or did they employ traditional hotel marketing techniques? Surprisingly, it was neither. The key to OYO's success lies in its expansive supply chain and ability to generate demand through innovati…

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E17: Snippet - VP - Product Management, Acko, Unveils the Power of Marketing and Product Collaboration in Tech Growth 2:22

10M ago2:22

2:22

Ankur Gattani

1
E17: Trust, Tech & Teams: Acko's 3Ts to Customer Retention 59:38

10M ago59:38

59:38

In the past, insurance agents would visit homes, fostering trust over tea & biscuits, creating lasting connections with families. Today, as legacy insurance brands enter the D2C eCommerce realm, the personal touch is fading. However, Acko, a pioneering InsurTech company, is getting creative with retention by leveraging the power of trust, technolog…

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