Women in Sales - Dr Cindy McGovern: Selling yourself and why it matters

The True Sales Podcast: Selling with Honesty, Consistency & Confidence

Women are under-represented in sales so this series focuses exclusively on Women in Sales. My guest in Episode 2 is Dr Cindy McGovern, Founder and CEO of Orange Leaf Consulting, bestselling author of 2 books and an inspirational keynote speaker on sales and business growth.
After starting her career in academia, Cindy switched to the business world to help people understand that we're all in sales so why not do it properly?! Based in San Francisco, California with a global client list, she passionately believes that you'll do better in any job - and better in life - if you learn how to sell well. 'Taking the ick out of sales' has become one of her catchphrases.
Tune into this episode as I ask Cindy about her new book - Sell Yourself: How to Create, Live and Sell a Powerful Personal Brand. What prompted her to write it now? Who will benefit from this book and how will it help them? What stops people from selling themselves well?
In addition, as with each guest in this series, we explore the differences Cindy has found being a woman in sales - has it been harder for her than it has been for men with a similar background? Have there been any advantages? And what about 'looks in sales' - do they matter and, if so, is this a more difficult balance for women?
We close our conversation with Cindy's sources of inspiration - always a couple of additional ideas for your reading or listening list.
If, after listening to Cindy, you'd like to get in touch with her direct, you can find her on LinkedIn or via her company's website: https://orangeleafconsulting.com/. Alternatively, if you'd like to buy her new book, follow this link: https://www.sellyourselfbook.com/

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