You Must Turn Down the Wrong Clients in Sales - Here's Why

The True Sales Podcast: Selling with Honesty, Consistency & Confidence

Sometimes it’s our job in sales to say ‘No’ to business because not every deal on the table is worth taking. Just because someone is offering to pay you money for your product or service, it doesn’t mean it’s worth taking.

When should you say no to business, turning down potential revenue? Why does it make more sense to do this? And how can you do it without losing a relationship with the company you turn down?

Join host Paul Owen in this short solo episode to hear when, why and how to say ‘No’ to business.

Saying ‘Yes’ to business that’s not right for you will kill your profit margin and your motivation; it might also kill off the belief you have in what you do – no deal is worth that!

When you better understand the business worth turning down and clearly see the business you should pursue, sometimes the ‘No’ of yesterday turns into a ‘Yes’ of tomorrow. That’s exactly what’s happened to Paul and he shares the lessons he learnt from that.

He ends with a final tip if your business or your team is currently at the stage where it simply can’t turn down any new business.
Tune in and enjoy - we hope it helps!
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