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Branding is Essential! Advice from Fred Cercena of GetAway Vacations
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In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Fred Cercena of GetAway Vacations..
Topics they cover:
- The importance of branding
- Marketing to existing clients
- Software for building relationships with guests
Fred Cercena is the CEO and Founder of GetAway Vacations, Killington’s Premier Vacation Rental Company. As the main driving force behind the business, he is involved in nearly every aspect, from making major corporate decisions and managing daily operations to owner relations and rental company acquisition.
This episode is sponsored by Streamline.
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