From Anthropology to Drinks: Erica Duecy's Story

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📢I talk🎙️with Erica Duecy about her foray into the beverage industry from a wonderful career at Conde Naste Publications. She now has The Business of Drinks Consulting and Podcast. 👏🍷 🎇 🎉 ✨ 👏 🥂 😁
Sound Bites
"It's not just an email list anymore."
"We need to help raise up women leaders."
"Customization is a growing trend."
📽️ Watch on YouTube! 🎞️ https://youtu.be/lB65un5P0Sg
Highlights include:
🍷 Authentic storytelling and branding.
📊 Data-driven marketing strategies for drinks professionals.
🌟 How wine brands can engage millennials and Gen Z consumers.
🥤 Exploring functional beverages, RTDs, and non-alcoholic trends.
Summary
🍷✨ Let’s dive into the ever-changing world of drinks, where journalism, data, and consumer trends collide! 🎙️ Erica takes us on her journey from studying anthropology to shaping stories as a journalist. She spills the tea (or wine!) on her publishing adventures and how she created SevenFifty Daily, the go-to trade publication for the drinks biz. 📰🍾

Erica and Jessie dig into all the juicy details: why authentic storytelling matters, how the wine industry is tackling big challenges, and why brands must keep up with the tastes of younger generations. 🥂🍇

They also chat about the coolest trends shaking up the industry—like innovative packaging, beverages tailored to you, and the rise of premium non-alcoholic options. 🥤✨ Plus, they highlight the power of mentorship for women in wine 🍷💪 and peek into the crystal ball for 2025, sharing how brands can stay ahead by planning smart and staying adaptable. 💡🌟

This convo is a must-listen for anyone thirsty for insight into the future of wine and beverages! 🥳📈

Batonnage Forum Advising Young Women Leaders of Tomorrow!
https://www.batonnageforum.com/
NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter!
Host Jessie Ott's Profile on LinkedIn

Разделы

1. From Anthropology to Drinks: Erica Duecy's Story (00:00:00)

2. Introduction and Background (00:00:28)

3. Exploring the Drinks Industry (00:06:35)

4. Founding SevenFifty Daily and Data Insights (00:12:29)

5. Leveraging Data for Marketing Strategies (00:18:24)

6. Authenticity in Storytelling and Data (00:28:21)

7. Innovative Marketing Strategies for Wine Brands (00:34:17)

8. The Shift in Wine Consumption and Packaging Formats (00:40:32)

9. The Future of Alcohol Consumption and Customization Trends (00:50:22)

10. Marketing by Vibe and Flavor (00:55:39)

11. Mentors (00:57:14)

12. Resources (00:57:14)

13. Understanding Consumer Behavior (01:01:27)

14. Innovations in the Beverage Industry (01:06:18)

15. Outlook for 2025 and Industry Challenges (01:12:20)

16. Personal Interests and Travel Experiences (01:19:22)