TDIT Episode 8: What Does a CRO Even Do?

Two Dads in Tech

Welcome to another episode of "Two Dads in Tech," the podcast where we discuss the topics everyone thinks about but rarely talks about. In this episode, hosts Troy Munson and Daniel Burke are joined by the legendary Kevin "KD" Dorsey, CRO at Finally and renowned sales leader with over a decade of experience building high-performing teams and driving growth.

Key Takeaways:

1. SDR vs. AE: The Ultimate Debate
   KD dives into the age-old question: Which role is tougher, SDR or AE? He breaks down the challenges of each, emphasizing why SDRs often face more rejection and delayed gratification than AEs, who at least get to run demos and have meaningful conversations.
2. Mastering Cold Calls and Building Resilience
   Discover KD’s approach to training reps for success on the phone. From removing distractions to daily practice, learn how his teams achieve high output through focused effort and mastering the art of tone over scripts.
3. The Journey from Kinesiology to Tech Sales
   KD shares his unconventional path into tech sales—from selling knives door-to-door to leading teams at unicorn companies. His story is a testament to the power of persistence and recognizing opportunity.
4. Building Memories Beyond the Office
   In one of the most touching moments, KD recounts a heartwarming family story in Costa Rica, where his daughters dreamed up their own smoothie shop. This segment highlights the importance of family and cherishing life's simplest moments.
5. Leveraging LinkedIn for Personal and Professional Growth
   KD discusses how his LinkedIn following has opened doors worldwide, from speaking engagements in Copenhagen to bringing his family on incredible journeys. Learn how to build and monetize your network without losing your authenticity.
6. The Role of a Chief Revenue Officer (CRO) Explained
   KD clarifies the true responsibilities of a CRO, differentiating between managing, directing, designing, and deciding—all critical in driving a company’s revenue efficiently.
7. Biggest Career Regrets and Lessons Learned
   Both hosts and KD share their biggest career regrets, providing valuable lessons on the importance of timing, decision-making, and seizing opportunities.
8. Embracing AI in Sales and Business
   KD offers insights into integrating AI in sales processes, stressing the importance of defining "what good looks like" (WIGLL) to maximize the potential of AI tools.

Why You Should Listen:
This episode is packed with real-life experiences, actionable insights, and candid discussions that resonate with anyone navigating the complex world of tech sales. Whether you’re an SDR, AE, sales leader, or someone looking to leverage social media for professional growth, this episode has something for you.

Where to Find Us:
Catch "Two Dads in Tech" on YouTube, Spotify, Apple Podcasts, or wherever you listen to podcasts. Follow us on LinkedIn for more updates and connect with our hosts and guests for deeper insights into the world of tech and sales.

Connect with KD:
Follow Kevin "KD" Dorsey on LinkedIn for daily sales leadership content and more stories that inspire and educate.

Tune in now for an episode filled with humor, heart, and hard-hitting sales strategies!