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How to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death Mountain Water
Manage episode 410013662 series 2563274
Контент предоставлен Digital Shelf Institute. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Digital Shelf Institute или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Standing out in a crowded beverage market takes creativity, endless energy, and, at least in one case, a passion for murder. I’m talking of course about the brand Liquid Death, which has grown from an Amazon listing in 2019 to a massive online presence as well as showing up behind 110,000 brick and mortar doors. The bond they have created between the Liquid Death brand and their “humans”, as they call their consumers, is truly remarkable. Natalie Cotter, Sr. Director of Digital Retail at Liquid Death, joined the podcast to share some thirst-quenching details on how they continue to kill it in the beverage aisle.
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Manage episode 410013662 series 2563274
Контент предоставлен Digital Shelf Institute. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Digital Shelf Institute или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Standing out in a crowded beverage market takes creativity, endless energy, and, at least in one case, a passion for murder. I’m talking of course about the brand Liquid Death, which has grown from an Amazon listing in 2019 to a massive online presence as well as showing up behind 110,000 brick and mortar doors. The bond they have created between the Liquid Death brand and their “humans”, as they call their consumers, is truly remarkable. Natalie Cotter, Sr. Director of Digital Retail at Liquid Death, joined the podcast to share some thirst-quenching details on how they continue to kill it in the beverage aisle.
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271 эпизодов
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Похожие на Unpacking the Digital Shelf
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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