AI vs Humans: Does AI Know Your Wine Preferences Better Than You Do? | Katerina Axelsson

Wine Talks with Paul K.

Do you ever wonder if AI can taste wine and tell you what consumers really want?

In this episode of Wine Talks, Paul K sits down with Katerina Axelsson, founder and CEO of Tastry, to explore how AI is transforming the wine industry, helping winemakers predict consumer preferences with scientific precision.

Katerina shares her journey from chemist to tech entrepreneur and explains how Tastry’s unique approach bridges the artistry of winemaking with cutting-edge science.

From rescuing wine batches affected by smoke taint to helping wineries stand out in a competitive market, this episode dives deep into the practical impact of AI in the wine world.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

Inspiration behind Tastry (00:38)

Vineyard applications of AI (05:46)

Data-driven analytical chemistry (07:26)

The problem with human recommenders (12:42)

How AI is easing new consumers into wine (17:31)

Solving winemaking challenges using AI (21:13)

Importance of quality wine data (27:29)

How Tastry helps sell wines (30:56)

Avoiding the “Instagram face” syndrome (34:03)

Small vs. corporate wineries (39:57)

Future of AI in winemaking (42:09)

Wine Q&A (47:54)

Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1

👉Connect with Katerina on LinkedIn: https://www.linkedin.com/in/katerina-axelsson-a3888078/

👉Visit Tastry for more information: https://tastry.com/

Watch or listen to these episodes:

🔸Are Family-Run Wineries the Heart of True Wine Culture? | Keith Saarloos: https://youtu.be/pVZFBGMo-dg

🔸How the Schlumberger Preserved Its 200-Year Winemaking Legacy | Thomas Schlumberger: https://youtu.be/-eN77cICDsg

Let’s Connect:

🍷IG: https://www.instagram.com/winetalkspodcast/

🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914

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Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

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