Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt

Write the Damn Book Already

Click Here to ask your book writing and publishing questions!

Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.

She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair.
I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.
EPISODE HIGHLIGHTS

• Navigating the current collective rut in book publishing
• The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
• The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
• The important difference between publicity, marketing, and sales
• The slippery slope of partnering with “influencers” for promotion

CONNECT WITH KATHLEEN

Click here to Subscribe to her Substack newsletter

Instagram: @kathmschmidt

Threads: @kathmschmidt

Website: kmspr.com

RESOURCES MENTIONED

Dreaming of seeing your book in print but dreading the process?

From cover design to interior formatting to ISBN registration and properly loading your book to distributors, whether you need help with parts of the process or the whole darn thing, I’ve got you covered.
Visit www.publishaprofitablebook.com/self-publishing-services to learn more.

Your readers are waiting! Let's get your book published!

PublishAProfitableBook.com/Publish (use code AUTHOR25 for 25% off!)

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101
"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com
The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.
To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth