This is what a million dollar studio looks like

The Pet Photographers Club

https://johnglaserphotography.com/

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

2 года назад 29:01

MP3•Главная эпизода

You are in for a real treat with today's episode- John runs not one, but two studios, and over the last couple of years has focused his marketing to become known as an expert pet photographer, despite offering other genres and today, 70% of his million dollar revenue comes from pet photography!

It is a not-to-be-missed, long interview so pop your headphones in, take your dog for a stroll and be prepared to stop to jot down notes.

We covered:

Working with a team
Can you be a specialist and a generalist
Incorporating humans w dogs
Where John’s clients come from
The importance of education

And in the members-only half

Having employees- is the headache worth it?
Can you learn to be a manger
How much the business needs to make to pay the bills
The number of leads it takes to run a studio with these overheads
Conversation rates and average sales
John’s booking funnel

MENTIONED LINKS:

https://www.facebook.com/johnglaserphotography

https://www.instagram.com/johnglaserphotography/

195 эпизодов

#Fine Arts #Entrepreneur #Animals and Pets #Arts #Business #Kids And Families #Pet Photographers Club #Caitlin McColl #Kirstie McConnell

This is what a million dollar studio looks like

The Pet Photographers Club

published 2 года назад

MP3•Главная эпизода

It is a not-to-be-missed, long interview so pop your headphones in, take your dog for a stroll and be prepared to stop to jot down notes.

We covered:

Working with a team
Can you be a specialist and a generalist
Incorporating humans w dogs
Where John’s clients come from
The importance of education

And in the members-only half

Having employees- is the headache worth it?
Can you learn to be a manger
How much the business needs to make to pay the bills
The number of leads it takes to run a studio with these overheads
Conversation rates and average sales
John’s booking funnel

MENTIONED LINKS:

https://johnglaserphotography.com/

https://www.facebook.com/johnglaserphotography

https://www.instagram.com/johnglaserphotography/

195 эпизодов

#Fine Arts #Entrepreneur #Animals and Pets #Arts #Business #Kids And Families #Pet Photographers Club #Caitlin McColl #Kirstie McConnell

Todos os episódios

1
No Sleep, No Limits: Sarah Lane’s Path to Pet Photography Success 23:00

29 дней назад23:00

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Charging full price for end of life sessions as a pet photographer 15:31

6 weeks назад15:31

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8 weeks назад20:52

20:52

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1
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1
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12 weeks назад28:40

28:40

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1
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Collaborating with ambassadors and diversification when moving to a rural area with Brookyln Coverdale 21:36

17 weeks назад21:36

21:36

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1
How free publicity has shaped this pet photographers business with Belinda Richards 24:57

19 weeks назад24:57

24:57

I initially had just one question prepared for today’s guest, Belinda Richards, and it wasn’t anything to do with PR. Yet we just spent over half of this interview diving into why Belinda is putting most of her marketing energy into getting newspaper articles, blog posts and even a radio show segment! And let me tell you- the information she shared will make you go back to your client avatar, look at where they go for information and find a way to feature there. In the member’s half Belinda shared her top tips for getting free publicity and then we moved on to her approach for successful expos- which really had little to do with being there on the day. I took us well over time but I know you’ll be glad because the episode is full of so many great take aways, oh and eventually I did get to my one question- how and why Frog Dog studios is charging for pre-shoot consults? WE COVERED Why Belinda began entering awards and the impact on her business Client trust- how do you make sure that your audience knows about the awards Why Belinda doesn’t work with a PR Agent SEO impact from the backlinks of the online publications Client demographic that comes from printed media Who is the client Belinda wants to work with now How far Frog Dog Studio’s clients travel for to work with Belinda IN THE MEMBERS-ONLY EXTENDED EPISODE Belinda’s top tips for getting PR - who to contact, how and what to say The marketing strategy that Belinda has pivoted away from, and why How Belinda approached expo’s A decision doesn’t have to be forever The story behind the studio shop front Charging for pre-shoot consultations Belinda’s conversion rate from consultation to booking Links in the show notes: https://thepetphotographersclub.com/podcast/1703…

1
Thinking like a business person for pet photography success 26:07

21 weeks назад26:07

26:07

Today’s guest has been in business for a long time- and you can tell. She is thinking outside the box with her marketing while also ensuring she has a layered approach to fill her calendar. I’m talking about Lisa Asp who beyond that, is heavily involved with PPA and ISAP so after chatting marketing she answered your questions about joining a photography association and the different awards and competitions that are out there. WE COVERED Lisa’s journey from the dream of being a painting major to shifting gears into photography How a rescue encouraged Lisa’s business to transition into pets from general portraits How Lisa uses social media Marketing a specialised studio versus a general portrait studio Thinking outside the box with passive marketing by partnering with a cafe How putting yourself out there can lead to new clients and marketing partnerships What is a professional photography association and why would you join IN THE MEMBERS-ONLY EXTENDED EPISODE How to find an association to join for professional photographers What's the deal with competitions and awards, and which should you enter Headshots for hounds Knowing when to say no to fundraisers Show notes can be found here: https://thepetphotographersclub.com/podcast/1702…

1
Great communication, clear boundaries and firm policies make for a solid and profitable pet photography business for Jessica Wasik 17:13

23 weeks назад17:13

17:13

Do you groan every time you hear another coach or podcast guest talk about the importance of phone calls or pre-shoot consultations? Then this interview will be a breath of fresh air for you! Today’s guest, Jessica Wasik, is on track to hit a quarter of a million dollars in annual revenue- without phone calls for most of her 80+ bookings a year! She shared what she does instead and the importance of systems along with a whole lot of other insights. And if you’re a member, you’ll even hear my of my recent rookie mistake! WE COVERED Where Jessica’s clients come from each year How much are Jessica’s gift certificates Client communication to ensure gift voucher clients spend Jessica’s booking fee, how much her clients spend and what they’re purchasing IN THE MEMBERS-ONLY EXTENDED EPISODE Booked out for the next two months - what does that mean Number of sessions per month Goal for next year How knowing your numbers helps mindset for assuming the sale The real reason people don’t book Boundaries and policies that have made the biggest difference Kirstie’s recent rookie mistake Marketing and selling vouchers What Jessica’s Black Friday sale includes and how she promotes it Rainbow sessions Pre-purchase credit Mentioned links can be found here: https://thepetphotographersclub.com/podcast/1701…

1
From burn out to happiness in doing all the things with Allira Fontana 33:22

26 weeks назад33:22

33:22

I initially reached out to today's guest to chat all about her Facebook group for pet parents, and we did get into the details of that but we also covered much more because today’s guest was a complete open book! I’m talking about Allira Fontana and if you’re considering offering event photography for horse shows, the first part will certainly be of interest to you. Then we switched gears and chatted about that Facebook group- why she started it, how it grew and why Allira isn’t worried about losing clients with it. If you’re a member- you’re really in for a treat, and maybe even a bit of a wake-up call. Allira shared the importance of understanding animal behaviour as a pet and equine photographer- and how she went about learning that, and then we got into her marketing strategies. If you’re looking at an empty calendar, hearing Allira list off her upcoming marketing calendar will be quite the eye-opener! I don’t think I’ve ever had an interview with such variety so no matter what stage of business you’re in- be sure to tune in. We Covered: From Horse Events to Private Sessions Burnout from Horse Events Fulfillment from private sessions How Horse Events work financially Recognising what makes you happy and following that Recognising burnout, taking a break and re-assessing Pricing for horse shows The ultimate training ground for learning dog behaviour Relaunching the change in business model Why start a Facebook group with photo tips for pet-parents Diversifying income For members-only: The goal of the Facebook group Are you losing your clients by teaching them? Certificate in animal behaviour Working with a coach How clients find Allira Fontana Photography today What are people buying Mentioned links can be found in the show notes: https://thepetphotographersclub.com/podcast/1612 ******** DIRECTORY UPDATE The new and improved Pet Photographers Directory is now live! You can claim your free listing, or upgrade to a premium listing for extra backlinks to tell Google that you’re a trusted site so they improve your ranking. Find out more at https://www.petphotographersdirectory.com/…

1
Don’t let fear hold you back with Alex Cearns 25:26

28 weeks назад25:26

25:26

We’ve heard it before, business is not for the faint-hearted and today’s guest agrees. I’m talking about Alex Cearns who’s been in business for 15 years and has worked with pet photographers from all corners of the globe. We covered many topics including the usual business structures, marketing and products, but the common theme throughout was not to let fear hold you back in business. If you’ve caught yourself getting down after comparing your average sales to other photographers, or beating yourself up over the peaks and troughs of business, Alex’s message is sure to hit home. In the members second-half, Alex shared how she’s booking 250 clients a year, what they’re buying, why they don’t ask for digitals and her thoughts on social media for marketing. There’s great takeaways from this episode no matter what stage you’re at in business, so tune in! We covered: The business structure of Houndstooth Studio Characteristics to be successful Business is not linea Fake it ‘til you make it Get in front of people and talk passionately about what you do How to appreciate where you’re currently at with your sales when you see your friends making 5 figures IN THE MEMBERS-ONLY EXTENDED EPISODE: Organic bookings are all but dead, so how is Alex booking 250 shoots a year? What clients are buying Social media expectations What one thing has the biggest impact on a successful business Mentioned links can be found in the show notes here: https://thepetphotographersclub.com/podcast/1611…

1
Guaranteeing a minimum $2000 sale with Jane Thomson 20:34

31 weeks назад20:34

20:34

Over the last few years I’ve seen how trends have changed and pet photographers around the world have introduced new business models and pricing structures. But today’s guest is the exception. She found what works for her early on, and she’s sticking to it. By pricing herself this way she is consistently hitting her averages, and attracting the type of client she wants- all by word of mouth! I’m talking about Jane Thomson whose work is pure art and just gorgeous, and I am stoked to have her on the show today. We covered: Jane’s journey from $350 shoots to the structure she uses today What gives Jane the confidence to ask for the money upfront How clients respond when they’re told about the minimum collection IN THE MEMBERS-ONLY EXTENDED EPISODE: What Jane’s clients are buying The client experience How Jane sells products, without In Person Sales! How Jane’s clients find her All about the charity project and why Jane took it on Mentioned links are in the show notes found here: https://thepetphotographersclub.com/podcast/1610 *** CLUB CHANGES For the first time since the launch of The Pet Photographers Club six years ago, a price rise is coming. That price rise is because the new membership structure will include over $150 worth of bonus content for monthly members and even more for annual members. Of course, there is also 16 seasons of interviews in the archives of the podcast! That's a lot of valuable content collected over the years! Don't worry existing members- your payments won't change. The new price is only for new sign-ups from 1st October 2024. Not yet a member? You can lock in the current low price. Sign up now .…

1
Clients are everywhere, but some areas are worth traveling to with Blue Amrich 20:50

33 weeks назад20:50

20:50

We often hear educators saying that you can find clients anywhere. I know I say it, and I believe it because we really need so few clients per year that we can find enough no matter where we live- well almost. Today’s guest agrees, but she also pointed out that some markets are easier than others which is why she happily travels two hours to her client shoots back in Boston, instead of trying to find clients in her new hometown. By making this decision, she also realised she had to make more money per client. So two years ago, Blue Amrich re-designed her business model to meet that new required average sale. In today's episode, she shared what Beyond the Fence looked like then and the biggest change she made to ensure that drive is worth it. We covered: Moving into pets because "dogs are better than brides" What happened when Blue stopped selling digitals Conversion rate from enquiry to selling Why Blue didn't move her business when she moved her home It's a numbers game Knowing your client IN THE MEMBERS-ONLY EXTENDED EPISODE: Most people haven't thought about the final result Blue's initial client call Pricing and products and profits Why Blue is happy to be working seasonally How clients are finding Beyond the Fence Why do personal projects Show notes can be found here: https://thepetphotographersclub.com/podcast/1609…

1
Business lesson learned over 14 years+ as a pet photographer with Nicole Begley 23:49

35 weeks назад23:49