Cutout 6: How to Build a Polarizing Brand that Drives $40M in Revenue → Alex Neist

2X eCommerce Podcast

46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

год назад 6:24

MP3•Главная эпизода

In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer segments. Tune in to learn actionable insights for scaling your e-commerce brand.

Full episode: S9:E35 | $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape’s Success → Alex Neist
https://2xecommerce.com/podcast/ep444/

Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.

Connect with 2X eCommerce:

Website: 2X eCommerce Website
Instagram: 2X eCommerce Instagram
Twitter: 2X eCommerce Twitter
YouTube: 2X eCommerce YouTube

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

Amazon: Buy on Amazon
Walmart: Buy on Walmart
Kogan Page: Buy on Kogan Page
Barnes & Noble: Buy on Barnes & Noble
WHSmith: Buy on WHSmith

Creators & Guests

Kunle Campbell - Host
Alex Neist - Guest

★ Support this podcast ★

540 эпизодов

2X eCommerce Podcast

Cutout 6: How to Build a Polarizing Brand that Drives $40M in Revenue → Alex Neist

2X eCommerce Podcast

11 subscribers

published год назад

MP3•Главная эпизода

Full episode: S9:E35 | $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape’s Success → Alex Neist
https://2xecommerce.com/podcast/ep444/

Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.

Connect with 2X eCommerce:

Website: 2X eCommerce Website
Instagram: 2X eCommerce Instagram
Twitter: 2X eCommerce Twitter
YouTube: 2X eCommerce YouTube

Amazon: Buy on Amazon
Walmart: Buy on Walmart
Kogan Page: Buy on Kogan Page
Barnes & Noble: Buy on Barnes & Noble
WHSmith: Buy on WHSmith

Creators & Guests

Kunle Campbell - Host
Alex Neist - Guest

★ Support this podcast ★

540 эпизодов

All episodes

2X eCommerce Podcast

1
Why B2B eCommerce is BOOMING – Lessons from Carrier a $20B Climate Tech Giant! → Steven Duran 42:41

27 дней назад42:41

42:41

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran , Head of Global Commerce Strategy at Carrier Global , to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce. Steven shares: How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify. The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences. Why aftermarket services and IoT (like Carrier’s Abound platform) are driving massive growth opportunities. The secret behind Carrier’s One Commerce Accelerator, a Shopify-powered solution that’s transforming how they serve global customers. Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks. Whether you’re a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce. Listen now to learn how to future-proof your B2B strategy! (00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran (02:43) - Meet Steven Duran: Transforming B2B with Technology (05:09) - Carrier's B2B eCommerce Evolution (08:40) - Challenges and Innovations in B2B Commerce (13:27) - Leveraging Technology for Business Growth (22:00) - Advice for Small and Medium eCommerce Businesses (37:41) - Future Outlook and Customer Obsession Creators & Guests Kunle Campbell - Host Steven Duran - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. Click here to view the episode transcript. ★ Support this podcast ★…

2X eCommerce Podcast

1
Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim 50:04

5 weeks назад50:04

50:04

🚚 ABOUT COREY GANIM: Corey Ganim is the host of the Amazon Wholesale Podcast and the creator of The Wholesale Network , a growing community of 200+ Amazon sellers. He specializes in high-volume purchasing strategies and supplier negotiation, helping sellers maximize profits and avoid costly wholesale pitfalls. Join Corey's Wholesale Community here 👉 https://bit.ly/3EoZZCN (00:00) - Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim (03:29) - Overview of Guest's Businesses (04:28) - The Wholesale Network Community (06:10) - Amazon and Other Selling Channels (06:36) - Product Categories and Group Buys (07:43) - Guest's Origin Story (10:41) - Starting in Wholesale (11:39) - Finding and Working with Suppliers (16:57) - First Wholesale Deal and Growth (18:39) - Breaking Down a Group Buy Deal (23:50) - Unit Economics and Profit Margins (26:25) - Team and Automation (27:42) - Navigating Amazon's Gating Issues (29:08) - Building a Strong Community (30:28) - Challenging and Milestone Deals (33:14) - 2025 Outlook and Opportunities (39:12) - Amazon Advertising Tips (41:43) - Ensuring Supply Chain Authenticity (44:36) - Building a Robust Wholesale Business (47:52) - Conclusion and Resources ★ Support this podcast ★ Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. Click here to view the episode transcript.…

2X eCommerce Podcast

1
From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder 53:54

6 weeks назад53:54

53:54

🦷 ABOUT BRYNN SNYDER: Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving , not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises. (00:00) - (00:34) - Introducing the 2X eCommerce Podcast (03:56) - How Slate Electric Flosser Works (06:15) - Challenges and Successes in Product Development (20:18) - Funding and Launching Slate (22:39) - Navigating Manufacturing and Iterations (24:58) - Growth and Future Plans for Slate (27:35) - Scaling from Kickstarter to $1M (27:55) - Building Trust with Dental Professionals (29:31) - Expanding Sales Channels: Amazon and Beyond (30:18) - Protecting Intellectual Property (33:16) - Team Growth and Strategic Hiring (35:13) - Defining the Slate Brand (38:30) - Marketplace Strategy and Education (43:54) - Influencer Collaborations and Performance (49:04) - Reflections and Advice for Entrepreneurs (53:00) - Conclusion and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…

2X eCommerce Podcast

1
Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra 42:12

7 weeks назад42:12

42:12

Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency. (00:00) - Introduction to Fulfillment Center Issues (00:22) - The Importance of Scorecards (00:34) - 2025 Business Strategies (00:55) - Podcast Introduction and Guest Welcome (01:18) - Meet Matt, the Fractional CFO (03:39) - Matt's Journey to Fractional CFO (05:33) - Global Business Insights (06:36) - Team Growth and Hiring Strategies (07:41) - Client Objectives and Business Types (10:03) - The Power of Delegation (15:08) - Scorecards vs. Dashboards (22:53) - The Role of CFOs and COOs in Business Management (23:30) - Importance of Accurate Data and Simple Systems (24:48) - Case Study: Implementing Scorecards in Large Companies (26:37) - Live Demonstration: How to Use Scorecards (29:00) - The Power of Weekly Accountability Cycles (32:56) - Preparing for 2025: Maximizing ROI and Efficiency (34:27) - Leveraging AI for Business Growth (36:21) - Practical AI Use Cases for E-commerce (40:54) - Conclusion and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…

2X eCommerce Podcast

1
The Playbook for Breakthrough Growth in 2025 → Dr. Rebecca Homkes 46:06

8 weeks назад46:06

46:06

Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results. (00:00) - Dr. Rebecca Homkes (01:51) - Meet Rebecca Homkes: High Growth Strategy Expert (04:52) - Understanding Breakthrough Growth (06:08) - Embracing Uncertainty as a Growth Opportunity (11:58) - Learning Velocity: The Key to Thriving (19:02) - AI and Value Creation in 2025 (23:08) - Proactive Survival Strategies (25:15) - Building a Strong Foundation for Growth (25:56) - Tracking Progress with Data Systems (26:58) - Survive Layer: Beyond the Basics (27:42) - Understanding the Reset Phase (28:22) - Reset Questions and Frameworks (31:30) - (33:19) - Setting Goals and Priorities (39:19) - Thrive: The Fun Part of Growth (43:53) - Conclusion and Farewell Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…

2X eCommerce Podcast

1
2025 eCommerce Predictions: 25 Things to Expect 17:21

9 weeks назад17:21

17:21

Subscribe to our Newsletter → https://subscribe.2xecommerce.com/ --- In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025 . From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta’s advertising ecosystem, host Kunle Campbell provides actionable insights for brands to stay competitive. Emerging trends like WhatsApp commerce and Google’s Gemini AI are also discussed, highlighting shifts in consumer behavior, creative strategy, and platform innovations. (00:00) - Introduction and Overview (01:08) - TikTok Predictions for 2025 (03:37) - Meta's AI Advertising Revolution (11:17) - Google's AI-Powered Search (14:08) - Amazon and Marketplaces in 2025 (15:22) - Key Takeaways and Conclusion Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…

2X eCommerce Podcast

1
Closing Out 2024 10:21

10 weeks назад10:21

10:21

2X eCommerce Podcast

1
6 Essential Actions to Win Q1 and Crush 2025 → Kunle Campbell 14:26

12 weeks назад14:26

14:26

Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4 📧 Subscribe to Our Conscious Commerce Newsletter: https://subscribe.2xecommerce.com 📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy Amazon: https://amzn.to/3ybY6WS Walmart: https://bit.ly/3swOuDe Kogan Page: https://bit.ly/44DylLn Barnes & Noble: https://bit.ly/3Pgd4B4 WHSmith: https://bit.ly/4bfr9r3 Strategic Actions for a Profitable Q1: eCommerce Insights for 2025 In this episode of 2X eCommerce, we delve into six key actions to take in Q1 to set the foundation for a successful 2025. The episode covers strategies for brand building, optimizing gross margins, improving cash flow, rethinking pricing strategies, building a strong team, and expanding into new channels like TikTok Shop. Also introduced is the Scale-Up Blueprint 2025 coaching program, exclusive to 12 eCommerce operators. Tune in for actionable steps to increase profitability and growth in the New Year. (00:00) - Introduction and Episode Delay (00:41) - Planning for 2025 (01:11) - Key Actions for Q1 (02:14) - Top of Funnel Reinvestment (06:21) - Optimizing Gross Margins (08:14) - Cashflow Management (09:53) - Rethinking Pricing Strategy (10:51) - Building the Right Team (12:16) - Expanding into New Channels (13:04) - Conclusion and Coaching Program Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…

2X eCommerce Podcast

1
Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić 52:30

13 weeks назад52:30

52:30

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday. (00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the Episode Inspire Brand Group Marin Ištvanić’s agency, specializing in Meta ad campaigns for eCommerce brands. Website: Inspire Digital Group Funnel Calculator A custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance. Promised to be shared with the audience via the show notes. ABO and Advantage Shopping Plus Strategies discussed for testing and scaling ad campaigns. Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps. Analytics Tools Triple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns. Northbeam: Another analytics tool for tracking ad performance and audience behavior. Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. 2️⃣ Address Validator ↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address Validator Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers. With Address Validator, you can: Prevent delivery errors and save on reshipping costs. Enhance customer trust with faster, hassle-free deliveries. Automate address validation, freeing up time for your team to focus on growth. To learn more, visit AddressValidator.com . Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now. ★ Support this podcast ★…

2X eCommerce Podcast

1
$40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah 46:21

14 weeks назад46:21

46:21

In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi , a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable brand with minimal resources. (00:00) - $40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah (02:50) - Ron Shah's Journey in the Supplement Industry (04:46) - Formation of Obvi and Leadership Team (07:02) - Scaling Obvi: From Startup to $40 Million (08:34) - Profitability and Lean Operations (09:10) - Leveraging Agencies and Performance Models (13:21) - Building a Strong Community and Ambassador Program (17:07) - Retail Expansion and Lessons Learned (22:37) - Customer Insights at Walmart (23:41) - Social Media Strategy for Walmart Listings (27:33) - Impact of Brand Collaborations (29:03) - The Rise of TikTok Shop (32:20) - UGC and CGC Strategies (36:21) - Content Creation and Ad Strategy (43:34) - Rapid Fire Questions (45:32) - Conclusion and Final Thoughts Resources mentioned: Insense : A platform used for sourcing creators and generating user-generated content (UGC). TikTok Shop : A growing social commerce platform that integrates shopping directly into the TikTok experience. Shopify and Shop App : Obvi uses Shopify for DTC sales and sees potential in the Shop App for social commerce innovation. SPINS and Nielsen Data : Tools for retail sales analytics, used to gather insights about performance in stores like Walmart. Books Mentioned Winning Is Everything by Tim Grover: A recommended read by Ron Shah. Community Management Obvi’s Facebook Group : A 105,000-member community of loyal customers actively engaging around collagen and wellness topics. Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. 2️⃣ Address Validator ↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address Validator Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers. With Address Validator, you can: Prevent delivery errors and save on reshipping costs. Enhance customer trust with faster, hassle-free deliveries. Automate address validation, freeing up time for your team to focus on growth. To learn more, visit AddressValidator.com . Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now. ★ Support this podcast ★…

2X eCommerce Podcast

1
How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep 50:25

15 weeks назад50:25

50:25

Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty. (00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep (03:01) - Dr. Pradeep's Background and Insights (14:04) - Practical Applications of Neuroscience (20:43) - Leveraging Non-Conscious Consumer Data (26:40) - Practical Application of Non-Conscious Messaging (27:51) - The Pitfalls of Mining Social Media (28:32) - Understanding and Creating Desire (35:54) - Mass Personalization at Scale (40:57) - Integrating Non-Conscious Data into Marketing (44:33) - Leveraging Sensory.AI Solutions (46:35) - Final Thoughts and Practical Steps Resources mentioned: Sensory AI: Explore Dr. Pradeep’s neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.ai Book: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7T Creators & Guests Kunle Campbell - Host Dr. A.K. Pradeep - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…

2X eCommerce Podcast

1
How to Land Top Media Features Without Hiring a PR Agency → Gloria Chou 42:41

16 weeks назад42:41

42:41

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists. (00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou (02:29) - Gloria Chou's Journey into PR (04:47) - The Art of Cold Pitching (06:55) - Understanding Journalists' Needs (13:06) - Crafting the Perfect Pitch (17:47) - Pitching to Different Types of Publications (22:08) - Setting Up Your PR Foundation (22:40) - The Value of PR for Founders (23:29) - Effective Time Management for PR (24:25) - Identifying the Right Journalists (26:31) - Building and Maintaining Relationships with Journalists (29:21) - Delegating PR Tasks (32:54) - Leveraging Trends and Media Types (37:36) - Final Thoughts and Resources Resources mentioned: Masterclass : www.gloriachoupr.com/masterclass Freebie : www.gloriachoupr.com/giftguide Program : www.getfeaturedaccelerator.com Creators & Guests Kunle Campbell - Host Gloria Chou - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…

2X eCommerce Podcast

1
How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel 37:42

17 weeks назад37:42

37:42

Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep456/ Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining Operations In this episode of the 2X eCommerce podcast, host Kunle Campbell converses with Gitika from ShipAccel, a new eCommerce platform launched by Pitney Bowes. They discuss how ShipAccel addresses the unique shipping needs of small to medium businesses (SMBs) and larger enterprises by offering both user interface and API solutions to streamline label printing, manage cross-border shipping, and handle returns. Gitika explains how automation and strategic technology can reduce manual tasks, increase fulfillment speed, and lower shipping costs, ultimately improving post-purchase experiences and supporting business growth. The episode provides valuable insights into optimizing eCommerce operations through smarter automated shipping solutions. (00:00) - How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel (01:42) - Welcome and Episode Overview (02:58) - Interview with Gitika: Background and Role (05:00) - Challenges in E-commerce Shipping (09:40) - Boost Your Visibility with Reviews.io (11:56) - Trends in E-commerce Shipping (17:08) - ShipAccel's Unique Solutions (25:22) - Focus on SMB and Mid-Market (26:20) - Returns and Branded Tracking (29:27) - International Shipping Challenges (34:58) - Future Plans and Conclusion Resources mentioned: ShipAccel: https://www.shipaccel.com/ Pitney Bowes: https://www.pitneybowes.com/ Creators & Guests Kunle Campbell - Host Gitika Jain - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…

2X eCommerce Podcast

1
How to Optimize Your eCommerce Team with High-Level Outsourcing → Ian Myers 42:32

18 weeks назад42:32

42:32

Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownotes available on: https://2xecommerce.com/podcast/ep458/ In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles like marketing, operations, and finance to top talent in Sri Lanka. They discuss the advantages of tapping into Sri Lanka's highly educated and skilled workforce, the impact of AI on outsourcing, and practical steps for integrating remote talent into a company's team. Ian shares insights from Oceans' experiences with over 300 clients, highlighting how businesses can scale efficiently while reducing costs. (00:00) - How to Optimize Your eCommerce Team with High-Level Outsourcing → Ian Myers (02:48) - Interview with Ian: Oceans' Origin Story (05:04) - Challenges and Opportunities in Global Talent (10:09) - REVIEWS.io: Boosting Your Brand's Credibility (12:13) - Integrating Global Talent into Your Business (18:08) - Content Creation and Influencer Marketing (21:24) - Challenges in eCommerce Operations (22:46) - Impact of AI on Talent Sourcing and Execution (25:54) - Balancing Productivity and Authenticity with AI (31:52) - Hiring and Training Strategies for eCommerce (34:40) - Managing Remote Teams Effectively (39:11) - Special Offers and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ ShipAccel ↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights , and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel. Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host Ian Myers - Guest ★ Support this podcast ★…

2X eCommerce Podcast

1
The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov 51:54

19 weeks назад51:54