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The Fresh CrEd

The Fresh CrEd

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Welcome to The Fresh CrEd Podcast - The Heartbeat of Produce Innovation.In a world where the seeds of innovation constantly need nurturing, The Fresh CrEd Podcast stands out as your go-to source for the freshest insights, stories, and trends from the heart of the produce industry. Join hosts Craig Slate and Ed Bertaud as they delve deep into the green fields of produce, bringing you face-to-face with the trailblazers shaping our food’s future.What We Offer:Insider Insights: From the roots to ...
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CRED: Insights for Learning & Development

CRED: Insights for Learning & Development

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The Cred Podcast is a place where we discuss learning and development with top experts in the field. The aim of this podcast is to provide you with insights, tactics, tools and ideas that you can use to make your organisations healthier and more productive. At Cred, we are passionate about building community and the power of reciprocity. We have received incredible support as a young and upcoming company. We are delighted to share resources and access to the insights of thought leaders in ou ...
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The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

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Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we delve into things like • sales and marketing optimization, • and systems and processes • funnels and • Facebook ads for seamless scaling! Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist & Funnel Fixer to 6 & 7-figure online course creators, members ...
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Holly Haynes is back to talk about income stacking and how it can transform your business. Holly, who has built a seven-figure business while consulting for Fortune 500 companies, shares her insights on creating diverse revenue streams. We explore the benefits of having multiple products and services that cater to different customer needs and level…
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In this special episode, we sit down with Congressman Ruben Gallego, a dedicated public servant with a compelling story of perseverance and dedication. Born to immigrant parents from Colombia and Mexico, Ruben shares his journey from humble beginnings on the south side of Chicago to serving in the U.S. Marine Corps and eventually representing Arizo…
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Holly Haynes joins me to discuss how she successfully built her seven-figure business while balancing life with twin daughters and going through the challenges of the pandemic. With an extensive background in business consulting and a knack for creating scalable systems, Holly now focuses on helping female entrepreneurs grow their businesses effici…
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My wife, Jamie, joins me as my new co-host. Over the past six months, she has immersed herself in the world of Facebook ads, managing a couple of client accounts and applying strategies that deliver great results. We're leveraging my years of experience with her fresh perspective to create a dynamic that’s really beneficial for our clients. Today, …
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Abagail Pumphrey, co-founder and CEO of Boss Project is back to talk about how to leverage digital products effectively to attract qualified leads—something she’s mastered en route to building her seven-figure business. She’ll break down the mechanics of creating digital products that not only sell but serve as a precursor to higher-ticket items, e…
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Abagail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing on digital products and strategies that convert. You'll learn how to pick the right digital product that sets you up for the next sale, and she'll spotlight a common mistake to avoid. Watch the episo…
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I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way. Get 1:1 Meta Ads Coaching from me! Watch the episode here. I'm breaking down how Meta's sneaky default settings l…
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Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding entrepreneurs on optimizing their productivity with a scientific approach. Neill has a knack for helping busy entrepreneurs accomplish more in less time, ensuring they can focus on what truly matters in their …
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Neill Williams, a master certified coach who transforms the way entrepreneurs approach productivity, shares how she leverages a science-backed approach to help busy entrepreneurs achieve more in less time. If you're looking to optimize your performance and productivity, you’ll want to replay this episode to absorb all the golden nuggets Neill drops…
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I'm sharing crucial tips from a recent coaching call focused on increasing the percentage of people that ACTUALLY use your lead magnet. Because what's the point of growing your email list with folks that don't experience what your expertise can do for them? Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your su…
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Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours a week with only one person on her team. Brandi built her business initially to pay for her bankruptcy lawyer with a baby at home, turning what was a dire financial situation into a thriving business…
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Brandi Mowles shares her journey to making her first million with just a one-person team, detailing how she leveraged mindset shifts and strategic moves to scale her business efficiently. She's also my Facebook ads business coach and has played a pivotal role in making my business successful. Brandi also shares the practicalities of managing and gr…
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My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal it's time to increase your ad spend and how to do this without disrupting the algorithm. Whether you’re managing small-scale campaigns or large ad budgets, understanding these nuances can make a sign…
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Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. Instead, she offers alternative methods that can foster deeper connections and better engagement with your ideal students. We dive into how these principles can…
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In this insightful conclusion to our Fresh Insights: The Future of Food Service series, we sit down with Julie Krivanek, President of Krivanek Consulting and a renowned expert in executive development. With over 30 years of experience, Julie has worked closely with leaders in the fresh produce industry to enhance their leadership skills and create …
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We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businesses We also preview what's to come in our next discussion, where B…
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My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions about the ideal timing for initiating Meta ads and discuss the prerequisites for their effectiveness. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! L…
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After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches amplify their online presence. Join us as we explore effective strategies for using Pinterest to enhance your online business, whether you’re into courses or memberships. Watch the previous episode “6-Figu…
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Welcome to another installment of Fresh Insights: The Future of Food Service on The Fresh CrEd podcast! In this episode, we sit down with award-winning Chef David Ruiz, a culinary visionary who is transforming the way we think about fresh produce and modern menus. Chef Ruiz shares his journey from the kitchen to becoming a key innovator in the food…
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We explore the world of Pinterest with expert Heather Farris, who has been mastering this platform for over eight years. Before her pivot to Pinterest, Heather was crunching numbers as an accountant. Hear about her journey from spreadsheets to pin boards and how she leverages Pinterest to boost online traffic and sales. Watch the episode "Why Try P…
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In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum going. We cover topics like overcoming common launch challenges, strategies to engage your audience effectively, and yes, some top-notch Facebook ad tips from yours truly to convert your registrants into cl…
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In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and stra…
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Welcome to the next installment of Fresh Insights: The Future of Food Service! In this episode, we dive deep into the world of food distribution with Joe Merenda, a seasoned leader in the produce industry. With decades of experience under his belt, Joe shares his unique perspective on the challenges and opportunities facing foodservice distribution…
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The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan. Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads. Watch the next episode of this three-part s…
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Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's working in 2024 for boosting client launches. From high-level insights to nitty-gritty tactics, you’ll discover strategies that remain effective into the future. Check out the video on YouTube and connect with us …
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Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand Studios, is here to shed light on common misconceptions and big mistakes in branding a company or personal brand. Watch the previous episode with Frannie Wilson, “How She Built An Online Branding Busin…
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Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her adventures in transforming her Boise-based brick and mortar studio into a thriving online presence, and we get real about her challenges and victories along the way. Watch the episode Building Trust With People That Have Never Heard Of You, With Frannie Wilson (…
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Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strategically reallocate your budget. Plus, I’ll show you how focusing on lead magnets between launches can drive better sales. Please click here to give an honest Rating/Review for the show on iTunes! Thanks …
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Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales. Watch the previous episode with Allison Hardy, Tra…
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Welcome to the third installment of Fresh Insights: The Future of Food Service! In this episode, we sit down with Andy Hamilton, CEO of Markon, a visionary leader in the fresh produce industry. Andy shares his expertise on the economic factors influencing the produce sector, the challenges faced by distributors, and the strategic decisions that are…
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Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sel…
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I'll guide you through calculating the crucial numbers to help you decide, like earnings per lead and cost per lead. We'll also chat about optimizing your Facebook ads, managing ad spend effectively, and ensuring your launch emails are keeping your audience engaged and ready to participate. Click here to watch this episode on YouTube. Please click …
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Jeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of designing your life. We dove into what it means to live intentionally and make choices that align with who you truly want to be. Watch Jeff's previous episode "Holistic Transformation on the Way to B…
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This episode of The Fresh CrEd podcast is brought to you by Wiggins Farms. Welcome to the 2nd installment of Fresh Insights: The Future of Food Service! Join us as we sit down with two industry leaders who are transforming the fresh food landscape. Steve Grinstead, CEO of FreshEdge, and Dorene Mills, award-winning chef at Hannaford Supermarkets, sh…
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Jeff Lerner, the founder of Entre Institute, talks about life, online business, and everything in between. Jeff shares insights from his journey, touching on the importance of personal growth and holistic transformation in achieving business success. Watch Jeff's next episode "Building a Meaningful Life Beyond Money" (releases August 7th) Please cl…
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Jordan Godbey, from Growth Community, discusses the transformative power of adding a community aspect to your online courses. Jordan shares his expert insights on designing, building, and launching successful online communities that enhance learning and increase course completion rates. Please click here to give an honest Rating/Review for the show…
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Linda Sidhu, the quiz queen and genius behind Mixer Mind talks about her path to building trust through partnerships. She also gives a sneak peek into creating meaningful connections to boost your visibility. She shares why investing in relationships with mentors, clients, and peers can skyrocket your business growth. Listen to Linda Sidhu’s previo…
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In this kickoff episode of our special series "Fresh Insights: The Future of Foodservice," recorded live at the IFPA Foodservice Conference, we sit down with Cathy Burns, CEO of IFPA. Cathy shares her expert perspective on the latest trends and innovations shaping the foodservice industry. From sustainability to consumer preferences, gain invaluabl…
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Linda Sidhu, the Quiz Queen and creator of the MixerMind. Joining her MixerMind has easily been the second highest ROI business activity that I've done in 2024. Linda is a master at using personality quizzes to generate leads and building vibrant communities through meaningful connections. We chat about her journey, her unique approach to creating …
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I cover two groups of mistakes: 1) what to avoid if you're outsourcing your Facebook ad management and 2) for those of you managing your own ads, five tactical mistakes to avoid. Plus, get ready for a crucial tip on why consistent lead generation is a must! Click here to watch this episode on YouTube. Please click here to give an honest Rating/Revi…
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Melissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your channel a success. We unpack how to get started, optimize your content, and leverage YouTube's unique benefits to fuel your sales funnel. Find out How Melissa Mitchell Built Her YouTube Marketing Empire Pl…
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Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads. Watch the episode Use YouTube to Funnel Great Leads to Your Business with Melissa Mitchell (releases July 24th) Please click here to give an honest Rating/Review for the show on iTunes! Thank…
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Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car. I discuss the three major pitfalls of last-minute ad campaigns and how they can lead to high stress and low profits. I share a better strategy for using Facebook ads effectively to ensure your launc…
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Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only choice for your audience and shares her secrets on creating a successful podcast tour. We also get into the nuts and bolts of handling rejections and making your message resonate with potential clien…
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Join us for an enlightening episode of The Fresh CrEd Podcast recorded at the Viva Fresh Expo, featuring Mayra Vazquez, co-founder of Latin Specialties. Discover Mayra’s journey from Mexico City to the bustling produce markets of Houston, and how she’s leveraging her media background to drive significant advancements in the industry. What's Inside …
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I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. Watch the episode, Become the Go To Industry Authority In Your Niche by Going o…
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A sales page can be divided into three main parts and I frequently see my coaching clients missing the first part that appeals to someone's emotions. I share why this part is more important than the logical and urgency portions of a sales page. I'll show you my sales page and explain the mistakes to avoid and how to connect better with your custome…
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Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here. Get to know Laura in the episode 'Get to Know 7…
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Welcome to another episode of The Fresh CrEd Podcast! Today, we're excited to have Mr. Lorren Walker, President and CEO of Elias Walker, and former Chief of Staff at USDA Ag Marketing Services. With a stellar career in agricultural policy, Lorren has been pivotal in shaping the regulations that keep our food supply safe and sustainable. In this epi…
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Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business helping creatives. We also talk about how growing up in church shaped us. It's a cool mix of personal stories and solid tips. Watch The Strategy to get to 30k+ Months with Laura Higgins (releases Jul…
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