Лучшие подкасты про Sophie Griffiths (2024)

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How to Get Your Instagram Posts Seen: The £3 Strategy That Actually Works 21:14

5d ago21:14

21:14

Ready to get your Instagram posts seen by the followers who actually need to see them? In this episode, I'm showing you exactly how to reach 80% of your followers (instead of the usual 20%) using strategic £3/day ads. Here's what we're covering: Why hoping your important posts will "get seen" isn't a strategy (and the simple £3/day fix that changes…

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The Reality of Launching a brand new Mastermind & Minimind (at the same time!) 32:27

12d ago32:27

32:27

Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!) Here's what I'…

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#105: From Fear to Fascination: Kevin Wiener on His Journey at All Bugs Go to Kevin 1:04:23

12d ago1:04:23

1:04:23

Do you love spiders and insects? Or perhaps you are more apprehensive of them - or even suffer from arachnophobia. In either case, today’s discussion is for you. Join me for an enlightening journey into the world of insects and arachnids with Kevin Wiener. Kevin is an environmental educator and founder of the thriving 'All Bugs Go To Kevin' communi…

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As a service business, WTF should I be doing for Black Friday? 23:46

26d ago23:46

23:46

Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses. H…

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#104: Wasting Away: The Battle to Save Sunflower Sea Stars and Kelp Forests with the Sunflower Star Lab 1:16:49

26d ago1:16:49

1:16:49

Today we’re discussing perhaps the most important 24 armed creature you quite possibly have never heard of before. Each arm has eyes, or more accurately, eyespots on the ends, and they have thousands of tube feet that they closely coordinate to move. It’s a keystone species which used to have populations around 6 billion. And in a matter of a coupl…

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Why successful January's are made in Q4 (and exactly what I would be doing to get ready) 21:57

1M ago21:57

21:57

Ready to kick off 2025 with a bang that'll have your ideal clients queueing up faster than for the Boxing Day sales? Well, pop the kettle on and grab your favourite biscuits, because in this episode, Sophie shares what SHE would do if she was planning a sell out January launch as well how she helps her clients do exactly that. Here's what we're div…

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Building a Small, Effective Team So Your Business Doesn't Stop When You Do 22:40

1M ago22:40

22:40

There's a point in your business where you realise that if you want to truly be able to step away without everything grinding to a halt, you need to get some support. But deciding who you need in a team, what exactly they are going to help you with and how it can truly help and not just add more to your plate isn't always a smooth journey! Pour you…

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Saving a Valley: How Coyote Valley Inspires Conservation 34:37

1M ago34:37

34:37

Have you ever thought about how or why natural areas, like state or county parks, open space, or wildlife refuges were set aside and saved? Sometimes it seems amazingly unlikely that these places exist. And it’s too easy to assume that there is no land left to set aside. But today we’re telling the story of Coyote Valley, a land adjacent to the hus…

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The CEO's Tech Stack: Essential Systems for a Thriving, Hands-Off Business 27:42

2M ago27:42

27:42

Having a shed load of systems isn't going to magically run your business for you, but investing in the RIGHT systems and using them alongside a brilliant team is a GAME CHANGER. In this episode, I share: The three key ingredients for a robust business system: operational, client delivery, and business growth My journey from systems magpie to stream…

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Creating a podcast that resonates with your audience AND supports your business goals 14:32

2M ago14:32

14:32

Love the idea of a podcast but not sure if it's really where you should be spending your time? In this episode, Sophie shares her journey of starting and growing a podcast. She's also sharing what she's learnt about creating a podcast that resonates with your audience AND supports your business goals. Here's what we're covering today: The key reaso…

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How to make it Inevitable that 2025 will be a 6 figure year 20:10

2M ago20:10

20:10

Imagine going into 2025 already knowing you were going to hit your revenue goal. It was all locked in... secure. This is what I help my clients do and what I have created for myself, and in this episode I'm going to share how you can too. Here's what we're covering: Creating a Superfan System that grows your list AND builds an audience who are exci…

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#103: Exploring Wildlife Forensics with Ashley Bray 1:04:43

2M ago1:04:43

1:04:43

I’ve been looking forward to today’s episode for a really long time - and for two great reasons. One, it’s about wildlife forensics, which is an immense field that requires knowledge of everything from wildlife behavior and morphology, to DNA, to crime scene investigation, to policy and the law. I’ve always been a bit of a generalist who likes to d…

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From Memberships to High-Ticket: Unlocking Revenue in Your Current Business Model 24:16

2M ago24:16

24:16

Ready to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new. Here's what we're sipping on today: The membership model: How to make it work (even if you're not a "membership person"!) Multiple course of…

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Client Question: How can I increase the number of people who actually download the lead magnet and open my emails? 7:27

2M ago7:27

7:27

In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails. I wanted to share the 3 things we talked about and how you can solve this issue too: Why great ad performance doesn't always equal engag…

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BONUS: Top 10 Favorite Species with Griff Griffith, Michelle Fullner, and Michael Hawk 1:10:54

2M ago1:10:54

1:10:54

What do parasitic plants, 600 year old oak trees, salmon, and hoverflies have in common? Well, they are some of Griff's, Michelle Fullner’s and my favorite wild organisms! Today’s episode is a fun conversation with Michelle Fullner, Griff Griffith, and myself, Michael Hawk, where we advocate for our 10 favorite animals and plants. We each bring thr…

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The Stackable Revenue Strategy: Secure £10K+ months, 6 Months Ahead 21:59

2M ago21:59

21:59

When you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in! Here's what we're sipping on today: Why hittin…

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Exactly How I Generated 57 Sales in Just 42 Days (Without Burning Out) 15:19

2M ago15:19

15:19

If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoyi…

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Beyond £10K Months: Crafting Seasonal Success Metrics for Your Business 27:37

2M ago27:37

27:37

I had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that. So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU! …

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#102: Sophie Osborn - From the Brink: Reintroducing Endangered Birds 1:12:38

3M ago1:12:38

1:12:38

Have you ever wondered what it takes to bring a species back from the brink of extinction? Today, we’re diving into the front lines of one of the most challenging and inspiring conservation efforts of our time, with Sophie Osborn as our guide. This episode unravels the incredible stories of the Peregrine Falcon, Hawaiian Crow, and California Condor…

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Stop Wasting Your Ad Budget: How to choose the Right Facebook Campaign Objective 10:20

3M ago10:20

10:20

If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone! In this episode, we're demystifying campaign objectives once and for all! Here's what I'm spilling the tea on: The three crucial questions you MUST ask before setting up any ad campaign (and why t…

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An honest reflection and practical strategies on juggling motherhood and business 19:51

3M ago19:51

19:51

If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!). Here's what I'm dishing up: The game-changi…

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Are your Meta ads really working? 5 Metrics That Actually Matter 15:05

3M ago15:05

15:05

Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact! Here's what we're unpacking: The 5 key metrics in your Facebook ads dashboard you should …

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Mastering the Art of Low-Cost Offers That Convert 15:40

3M ago15:40

15:40

Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch! Here's what I'm sharing: What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new …

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#101: Connecting Climate, Carbon, Tree Leaf Phenology and Genetics with Dr. Hanna Makowski 1:00:47

3M ago1:00:47

1:00:47

Have you ever wondered how biologists figure out how plants respond to drought, heat, cold, and other environmental factors? One way is to study phenology. That’s a fancy word that accounts for seasonal and cyclical growth patterns of plants and animals. Researchers can look at various attributes, like when a plant flowers, leafs out, drops leaves,…

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A Sale a Day: Why I'm Aiming for 42 Sales in 42 Days (And You Can Too!) 10:10

3M ago10:10

10:10

Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays. Here's what we're chatting about today: - The accidental holiday sales…

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3 Things My Most Successful Clients Have In Common (and it's not the size of their ad budget) 22:14

3M ago22:14

22:14

In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget! Here's what we're roaring about today: 🦁 Knowing Your Client's Journey: Discover why understanding how your clients actually buy from you is a game-changer for your marketing strategy. 🦁…

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3 Steps to Conquer Facebook & Instagram Ad Anxiety 15:16

3M ago15:16

15:16

Is the mere thought of Facebook and Instagram ads making you break out in a cold sweat? You're not alone! As the number one concern I hear from brilliant business owners like you, ad anxiety is real. But guess what? We're tackling it head-on today! In this episode, we're breaking down: The 3 most common ad nightmares (and why they're more common th…

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Birthday Flash Sale Debrief: £3000 in 48 Hours (And What I'd Do Differently) 16:58

3M ago16:58

16:58

Fancy a behind-the-scenes peek at my recent birthday flash sale? Pop the kettle on and settle in, because I'm sharing all the juicy details of how I generated over £3000 in just 48 hours - without adding an additional work to my (already quite full!) plate! In this episode, we'll cover: My year-long journey to creating a truly scalable offer (spoil…

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#100: The Biggest Nature Lesson I've Learned from 100 Nature's Archive Episodes 21:29

3M ago21:29

21:29

Nature's Archive has published 100 episodes now. Well, actually over 100, because I normally don't count solo episodes. This week, I wanted to share one of the most important lessons I've learned from these past four years and 100 episodes. Spoiler: it's an angle on how 'everything is connected', and a deeper, more profound understanding of ecosyst…

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How much should I be spending on my Facebook & Instagram ads? 12:11

4M ago12:11

12:11

Work out your ideal ad budget and maximize ROI with this strategic approach! Are you puzzling over your Facebook ad spend? You're not alone! In this episode, I'm tackling the budget question that would make me a millionaire if I had a pound for every time I heard it. Let's unravel the ad spending mystery together! Here's what you'll discover: Why t…

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Baking the Perfect Facebook Ad: 3 Key Ingredients for Ad Campaign Success 16:45

4M ago16:45

16:45

Transform your ad strategy from Pinterest fail to showstopper with this simple recipe Are you feeling like you're trying to bake a Facebook ad cake without a recipe? In this episode, I'm sharing the three key ingredients that will turn your ad strategy from a soggy bottom to a star baker worthy creation! Here's what we're whisking up: The perfect c…

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Mastering Meta Ad Audiences: Your Guide to Targeting Success 18:17

4M ago18:17

18:17

Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram Ads Struggling to get your Meta ads in front of the right eyes? You're not alone, lovely! In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover: The two-phase appr…

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Mastering Masterclass Ads: 5 Steps to Filling Your September Masterclass with Ease using Facebook Ads 33:39

4M ago33:39

33:39

Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversions Lovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales! Here's what…

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From Stranger to Superfan: How to Optimize Your Instagram for New Followers 11:56

4M ago11:56

11:56

Discover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal Superfans Is your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet! In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new…

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The CEO Shift: My Journey from Business Bottleneck to Lionhearted CEO 35:28

4M ago35:28

35:28

Discover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable Strategies Do you find yourself: Constantly juggling client work, barely finding time to breathe? Saying 'yes' to projects even when you're already swamped? Struggling to hand over tasks because 'no one does it quite like you'? Dreaming of…

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#99: Into the Wild: Snow Leopards and Wildlife Photography with Jake Davis 54:57

4M ago54:57

54:57

Have you ever watched Planet Earth and wondered how they get that amazing footage of elusive and wild animals? Get ready to learn about that and much more. Wildlife photographer Jake Davis shares his incredible journey from a 10-year-old with a disposable camera to capturing stunning footage for Planet Earth. Jake dives into the challenges and triu…

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Client Cure, Ep5: The Funnel Fallacy: The art of balancing automation with creating connection 14:38

4M ago14:38

14:38

Is the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone! In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection. Here's what …

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Client Cure, Ep4: Craft Your Irresistible Offer Stack: The Golden Thread Strategy 15:00

4M ago15:00

15:00

Are your offers more of a jumbled jigsaw than a clear path to success? Time to weave a golden thread (and I'll show you how!). In this episode of The Client Cure, we're diving into the art of creating an offer stack so irresistible, your clients can't help but take the next step. Whether you have multiple offers or just one signature service, you'l…

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Client Cure, Ep3: Escape the Warm Audience Trap with Organic Content Strategies for Meta Ads Success 10:45

4M ago10:45

10:45

Are you stuck in a content creation loop, speaking only to those who already know and love you? This "warm audience trap" could be sabotaging your Meta ads and stunting your business growth. In the 3rd episode of The Client Cure mini series, we're tackling the content strategy mistakes that keep you invisible to potential dream clients and showing …

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The Client Cure, Ep 2: Designing an Irresistible Lead Magnet for Facebook Ads that actually Attracts Your Ideal Clients 12:16

4M ago12:16

12:16

Ever created a lead magnet you thought was pure gold, only for totally random people to sign up? Don't worry, lovely - you're about to discover the Goldilocks secret to lead magnets that are juuust right! In this episode of The Client Cure, we're diving into the art of creating lead magnets that make your Meta ads irresistible. You'll learn: Why yo…

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The Client Cure - Ep 1. Simplify Your Meta Ads Strategy with The Superfan System 10:02

4M ago10:02

10:02

Are you ready to supercharge your business with ads that actually get you clients? Whether you're an ads newbie, you've had a go before with mixed results or you're running ads but are ready for even better results, I'm here to tell you that outrageously good results are within your reach. To celebrate the new series of Lionhearted CEO, this is the…

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Joro Spiders: Should You Be Concerned? And more Astounding Spiders with Dr. Sarah Rose 1:24:24

5M ago1:24:24

1:24:24

Have you seen all of the scary headlines about massive venomous Joro spiders invading the eastern USA? Well, as you might imagine, these headlines are designed to drive clicks so that individuals and media can monetize their content. Dr. Sarah Rose helps set the record straight, and also answers some questions about spider mating rituals, which tur…

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#98: Ocean’s Green Giants: The Vital Role of Kelp with Tristin Anoush McHugh 1:03:30

5M ago1:03:30

1:03:30

The ocean’s surface is a bit like the cover of a book. We have a title - the ocean - which gives us a hint about what it is. And we probably have some preconceived ideas about it based on the cover graphics or author. But we can’t see inside to truly understand the stories it wants to tell. One of those stories is about a forest - yes, an underwate…

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#97: How to Love a Forest with Ethan Tapper 1:10:36

6M ago1:10:36

1:10:36

Forestry is incredibly interesting and important, and it really speaks to me personally, because it’s one of these fields that is inherently interdisciplinary. You have to understand how things relate and connect to create a healthy, sustainable system. But traditionally, forestry was all about resource extraction, which often is done at the expens…

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#96: From Rattles to Kings: Unraveling the Secrets of Snakes With Dr. Emily Taylor 1:06:52

6M ago1:06:52

1:06:52

Snakes are the perfect topic for Nature’s Archive. They are often over-generalized to fit a worst-case stereotype, but they are critically important to our food webs and ecosystems. And like so much of what we discuss, once you start learning just a bit about them, you see how amazing and diverse they are. And there are few better suited to guide u…

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#95: The Rare 2024 Cicada Double Emergence with Dr. Chris Simon 1:08:00

7M ago1:08:00

1:08:00

2024 is going to be another year of the cicada, with the emergence of two periodical cicada groups, or broods (Brood XIII and Brood XIX), at the same time, roughly in late April to early May. Now, throughout much of the world, cicadas serenade us in summer afternoons - you might be familiar with that, and wonder “what’s the big deal”. But in a few …

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#94: Secrets of the Octopus with Sy Montgomery and Warren Carlyle 1:00:53

7M ago1:00:53

1:00:53

When it comes to understanding nature, it often seems like the ocean surface - that undulating reflective layer of water - is more like an impenetrable curtain than just a layer of water. There is just so much we don’t know about, and are too quick to dismiss, all because we can’t easily observe what’s going on down there. Thankfully, octopuses are…

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#93: Dr. Rae Wynn-Grant - Carnivore Ecology, Wild Life, and Environmental Justice 41:57

8M ago41:57

41:57

My guest today is Dr. Rae Wynn-Grant. Dr. Wynn-Grant is the co-host of Mutual of Omaha’s Wild Kingdom, is a wildlife ecologist and affiliated researcher at the UC Santa Barbara Bren School of Environmental and Science Management. She’s also an author, with her new memoir entitled “Wild Life” coming out on April 2. Today we discuss Dr. Wynn-Grant’s …

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#92: Secrets of Beautifully Fuzzy Velvet Ants with Dr. Joseph Wilson (and a bit about native bees, too!) 1:09:57

8M ago1:09:57

1:09:57

Have you ever seen a fuzzy looking ant? Maybe it looked like a little pipe cleaner with fuzzy red or yellow hair? If so, you probably saw a velvet ant. And here’s the thing - it’s not even an ant at all. They’re wingless wasps, and they often turn up along hiking trails, roadsides, and sometimes even in your backyard! And if you haven’t seen one, h…

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#91: Examining Tree Physiology with Dr. Lucy Kerhoulas: Insights into Drought Adaptation and the Carbon Smoking Gun 1:01:41

9M ago1:01:41

1:01:41

In nature, tree physiology is like the engine that keeps forests running smoothly, similar to how human physiology keeps our bodies going. Just as we study how our bodies' metabolism, respiratory systems, and other systems work to keep us healthy, biologists can look at tree physiology to understand how trees grow, use energy, and cope with challen…

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