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The Security Spectrum

Gary & Sherman

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Welcome to the forefront of safeguarding! Join us on The Security Spectrum Podcast as we delve into the dynamic realm of Physical Security, AI, and Video Analytics. From discussing the latest advancements in surveillance technologies to exploring innovative strategies for protecting assets, our podcast is your essential guide to navigating the evolving landscape of security. Whether you're a seasoned industry professional or an intrigued newcomer, tune in for insightful discussions, expert i ...
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The Social Toolkit - by Social Fresh

The Social Toolkit - by Social Fresh

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Welcome to the home of our podcast and conference audio excerpts. Social Fresh is the original social media conference. Where social marketers go to confirm what they know and learn best practices from experience social pros.
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Good Enough Counsellors

Josephine Hughes

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Do you feel overwhelmed when you look around and see what all the other counsellors and psychotherapists are doing out there? Does it make you wonder if you'll ever be able to make your dreams of working as a therapist come true? The truth is, while there are lots of strategies out there that can help (which I'll tell you about), the most important thing is for you to get going on your practice and your marketing. But I know how hard that can feel when you're faced with so many options, an e ...
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Welcome to The Wedding Vendor Life! 🎧 A Wedding Photography and Videography Podcast At The Wedding Vendor Life, you’ll build a toolkit for your mental and physical sanity, learning how to balance work and life while taking your wedding career to new heights with valuable business mastermind tips. Tune in weekly for episodes packed with actionable advice, laughs, and real talk—because your career and well-being matter. You can’t have one without the other. Hosted by Vitor Lindo, an educator a ...
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If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you their honest views and advice on building a business in the social media sector. They'll share tips on marketing trends, growing your business and give you an insight into how they run theirs. Join the free Facebook group to continue the conversation at thesocialmediamanagershub.com This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/p ...
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Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.
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Speaking Of Wealth with Jason Hartman

Jason Hartman with Dan Millman & Pat Flynn

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Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
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Join us for an inspiring episode as we chat with James Hicks, founder of HicksNewMedia, about how embracing technology can elevate your business and break down barriers to success. With over 30 years in the tech industry, James shares his journey of helping businesses leverage cutting-edge tools to stay ahead in the digital age. We explore the chal…
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Have you ever sat in front of blank computer screen, stuck about how to describe yourself in a directory profile entry? You doubt whether you've got anything unique to offer and worry you'll mislead clients if you claim any special expertise. In this episode, Josephine Hughes discusses how imposter syndrome hinders therapists from writing effective…
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Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that p…
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Do you find it difficult to post on social media - perhaps you’re always double and triple checking what you say? Maybe you worry about what others will think or you compare yourself to other private practice counsellors who seem much more knowledgeable than you. In this week’s episode, Josephine Hughes discusses the impact of imposter syndrome on …
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You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look a…
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If traditional counselling isn't working for you, what are the alternatives? Join Josephine Hughes and Katie Bowers as they discuss Emotional Freedom Technique (EFT). They discuss the challenges Katie faced in her early counselling experiences, her eventual shift to EFT, and how it has helped her and her clients process trauma and anxiety. The conv…
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Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that’s because their husband is rubbish at it (Laura Moore’s dilemma) or they just don’t hold themselves accountable to recording videos throughout their day. Enter: you. We’ve come …
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How can you get clients to book in once they've looked at your Psychology Today or Counselling Directory profile? In this episode of the Good Enough Counsellors podcast, Josephine Hughes discusses the importance of building trust with potential clients in therapy. She explores client concerns about booking sessions and the effectiveness of video co…
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This week on Social Media News Live, we’re thrilled to welcome back Lauren Gaggioli, a pro in organic content marketing and SEO, to discuss the essential tools every entrepreneur needs to thrive. Lauren breaks down the basics of building a solid business foundation, cutting through the clutter, and getting actual results without getting sidetracked…
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Welcome to The Wedding Vendor Life Podcast! In this episode, we dive deep into the current landscape of the wedding industry in the US and across the globe. Hosted by Vitor Lindo, a seasoned wedding professional with over 12 years of experience, this podcast is tailored to wedding vendors seeking to thrive in their businesses. Whether you’re strugg…
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“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintai…
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Ever wondered how to stand out in a saturated content world? This week on Social Media News Live, we dive into the hidden secrets of content creation with Chris Stone, founder of Cast Ahead and co-host of Dealcasters. With over 28 years of experience in the music industry and a successful career helping entrepreneurs and brands navigate the world o…
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Are you struggling to get started? Discover how to overcome your stuckness by exploring why starting new projects can feel impossible and how you can break through your inertia. Whether you're planning a private practice, group therapy sessions, or an online course, host Josephine Hughes dives deep into an understanding of what's holding you back. …
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Whether it’s a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own ways of celebrating when a new client says they want to work with us. But once you’ve got over the excitement, now what do you do? How do you make the client confident that you’ve got your shit together and know that they’ve got a brilliant working…
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Does the thought of not knowing enough about social media and technology put you off even trying to have a social media page? You're not alone. Listen to this episode to learn how much technical knowledge is actually needed and how you can still have an effective feed with minimal technical ability. The episode also contains post ideas for the mont…
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Ever thought about hitting the reset button? We sure have! Join Jeff Sieh and Conor Brown as they reflect on what they’d do differently if they had to start their business from scratch. From avoiding rookie mistakes to smarter strategies, this episode is packed with wisdom earned the hard way. Jeff and Conor dive into the top 10 things they’d chang…
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Has a client ever come to you wanting you to start up a new account for them and you wonder if you went about it in the best way? Or wanting to start a new account for yourself and grow it as quickly as you can? In today’s episode, we’re sharing a few tips that we would implement if we were starting a new social media account, either for ourselves …
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Are you a counsellor intimidated by the idea of making a video for listings such as Psychology Today or Counselling Directory? Before you scroll by, listen to how videos can help you reach more clients and learn how to make a professional 15 second video. In this episode: Why incorporating video can transform your online presence and attract more c…
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How can you use email counselling and how does asynchronous therapy work? Join Chloe Foster to hear all about how you can make your practice more flexible and accessible with email counselling. Chloe specialises in helping LGBTQ clients and she shares more about their therapeutic work together with a discussion on the importance of checking pronoun…
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JP Hightek, a live video and global branding expert, shares his journey from traditional media to building a thriving brand with live video while sharing practical strategies that can transform your business. From branding insights to the crucial role of community in live streaming, JP offers a masterclass on how to leverage live video to engage au…
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Welcome back to another episode of the Security Spectrum Podcast! Today, we're diving deep into the world of remote video monitoring—a critical component in modern security systems. In this episode, we explore the common faults and challenges that arise in remote video monitoring, from technical glitches to integration issues. We'll also discuss ho…
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Join us for a fascinating conversation with Mike Russell, as he reveals how he’s blending the power of AI with creativity to revolutionize content creation. With over 25 years of experience in radio, podcasting, and audio and video production, Mike shares his journey of using AI tools to grow his YouTube channel Creator Magic, create engaging conte…
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What can you do if you're experiencing a slowdown in client enquiries and bookings? First, check your statistics to make sure what's actually happening. Next, see what you can do to improve your existing marketing. If you're fully utilising your current advertising spend, what other approaches can you take to promote your private practice? This pra…
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What do you do when you're faced with endings, cancellations and decreased client enquiries in your private practice? How can you handle the inevitable fear that arises? The fight, flight and fear responses are explored, together with practical advice on what to do. In this episode: Understanding how fight, flight and freeze manifest themselves in …
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Eden Liu is a live streamer and podcaster who has taken the content creation world by storm. Eden shares her unique journey from podcasting to becoming an in-house creator for Camo Studio, shedding light on the evolution of her career and the strategies she employs to create engaging content. Eden’s story is a fascinating one, starting as a fan of …
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In this insightful episode of The Security Spectrum, hosts Gary Guerrero and Sherman Moore explore the essential qualities that define a successful security business. Drawing from their extensive experience and industry expertise, Gary and Sherman reveal their top five crucial points that every security professional should consider to achieve succe…
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What can you do to manage your social media presence over breaks and holidays? Listen to Josephine's struggles with turning off social media, the fear of missing out on clients and what to do about it. In the second half of the episode, Josephine provides ideas for social media posts in September, focusing on themes such as fresh starts, transition…
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We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for yourself or for your clients yet. It’s such a vital document for every business owner, and for that reason you can make money creating these too. They’re going to help you and your clients sound like the same person across every platform, and help avoid…
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Join us for an insightful conversation on the influence of sound in branding and communication with Jodi Krangle, a Toronto-based professional voice-over artist. Jodi has lent her voice to major brands like Dell, HGTV, Nespresso, and Kraft. She shares her expertise on how sound can shape brand perception and elevate business communication. Jodi del…
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Potential client rejecting your proposal got you down? Don’t worry, you might still be able to work with them - just perhaps not in the way you expected! Okay, so they’re not ready for monthly management, or it’s not in their budget right now - what are they ready for? What is in their budget? Today’s episode is diving into how to find out how to f…
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Is it true that you have to be "sorted" to be a counsellor? Josephine interviews Samantha Lee about her journey into private practice counselling and how she uses inner child therapy. Samantha shares her initial struggles and insecurities as a counsellor and how she overcame them. She discusses her experience with building a business page and findi…
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In this episode of The Security Spectrum, hosts Gary and Sherman reflect on a pivotal moment in their company's history: Hurricane Beryl. The powerful storm swept through their region, disrupting daily life and challenging the very core of their business operations. Sherman, the CEO, and Gary, a key member of the management team, recount the initia…
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Did you know it takes just a tenth of a second to form an opinion based on someone's appearance, making your profile picture crucial in attracting potential clients? Our brains process images faster than text so how you appear is just - if not more - important than what you say. By taking some care over your photo, you'll be able to communicate imp…
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This week, we’re thrilled to have the legendary Lou Mongello back with us. Lou has mastered the solopreneur journey, transforming his passion for Disney into a thriving business and now he’s sharing his secrets in his new course, “Blueprint for Solopreneur Success.” In this episode, Lou dives into what it takes to succeed as a solopreneur. From ide…
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If you listened to episode 106 previously, you’ll know all about our Offer Triangle Framework. Today, we’re sharing all about how you can get started with one part of that: selling and hosting group training. From online masterclasses to in-house workshops and everything in between, if you’re ready for a new revenue stream, today’s episode is going…
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Do you feel anxious about being visible online? If you do, you're not alone. However, potential clients find photos and videos a helpful way to relate to therapists and lack of visibility may be hampering your marketing efforts. So this episode delves into how you can feel more comfortable with being on camera and how embracing your authentic self …
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Join us for an eye-opening chat with the dynamic Lindsay Dollinger. Lindsay has successfully balanced a full-time teaching career while growing her coaching business. She shares her journey, strategies, and actionable tips for anyone looking to turn their passion into a thriving side hustle. We explore: Balancing Act: Learn how Lindsay juggles teac…
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Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! Whether it’s content for your own business or your clients’ businesses that you’re stuck on creating, it’s happened to all of us at some point, so in today’s episode we’re compiling a few of our favour…
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In this episode, Josephine shares her personal journey from being a social media novice to having a thriving online presence. She offers practical advice and encouragement for counsellors looking to overcome their fears and effectively use social media to attract clients. In today's episode: Josephine's Transformation: From a stagnant Facebook busi…
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Join us for an insightful Social Media News Live episode as we explore "Essential LinkedIn Video Tips for Every Professional" with our expert guest, Louise Brogan. During our discussion, Louise covers the importance of optimizing your LinkedIn profile, the best practices for using video, and how to create engaging content that resonates with your a…
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