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Listen to the "About" show to get the overview of the show in less than 5 mins. ----------- David J Soler reveals proven strategies for relationship marketing, relationship sales and referral marketing. Discover how you can create a thriving community of people that want to buy from you and refer you their friends and family without doing any sleazy, pushy, saleszy marketing and sales techniques. David also shares how he and others have built an enriching life and business with these proven ...
 
With over 1 million downloads, Selling the Couch is the #1 podcast for current and future mental health private practitioners. Psychologist Melvin Varghese interviews successful therapists in private practice about how they've built their businesses as well as top entrepreneurs, business/marketing, productivity, and social media experts. You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for dollars" to diversify t ...
 
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing , and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and expe ...
 
We want to talk to the people making the decisions in top Financial Services and fintech brands. What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt? Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.
 
Host Jay Ehret interviews experts in branding, content marketing, digital marketing, social media, email, SEO, mobile, advertising, PPC, website development, customer experience design and more to help you create marketing plans and generate marketing ideas for your small businesses and for medium-size businesses
 
Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential c ...
 
Turn your hobby and freelance work into a profitable business. Whether you are a creative entrepreneur, small business owner or creativity is your side hustle join Marina Barayeva and the show guests to discuss the hottest topics about how to grow your business. Make your marketing easier by applying the strategies of experienced entrepreneurs and have more time to do the work you love. From offline and online marketing to building your personal brand so you can become a recognized expert. M ...
 
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show series
 
How does IC strategy differ from and relate to all the “strategies” within a firm? And, why the distinctions are so important. The post What is an Intellectual Capital Strategy? appeared first on Rattle and Pedal.Jason Mlicki & Jeff McKay
 
Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Lisa Kant joins us to discuss how to fulfill changing customer expectations and whaMatt Snodgrass
 
The fear of being seen is something we all face at one time or another. When we feel called to serve in bigger and better ways, we can’t be afraid to show up authentically. Today’s conversation brings the message that we can’t let fear hold us back. The world needs the good things that we can bring. Join us to learn more! Our Featured Guest Cyndi D…
 
This new study shows how you can reduce opioid use with chiropractic care. Patients who saw a chiropractor were 64% less likely to fill an opioid prescription than those who didn’t have a chiropractor on their team. Episode Notes: Association Between Chiropractic Use and Opioid Receipt Among Patients with Spinal Pain: A Systematic Review and Meta-a…
 
Today’s show takes on a very niched perspective, but the information and wisdom are useful in many aspects of our work as clinicians and business owners. We are specifically discussing how to move from an online course to a membership model. Maybe you’ve wondered about these components of your practice and how to make the transition. Join us for ex…
 
Over 50% of kids deal with headaches each month. Research indicates that medications are not the best treatment option. In this episode we examine a new paper showcasing the benefits of chiropractic adjustments for kids with headaches. Episode Notes: Effectiveness of chiropractic manipulation versus sham manipulation for recurrent headaches in chil…
 
Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profouMatt Snodgrass
 
As a business owner, if you’re baffled by the world of bookkeeping, then today’s show will be helpful to you. Maybe you’re a solo practitioner considering starting a group practice, or perhaps you want to learn more about efficient financial systems and processes. Join us! Our Featured Guest Michael Spencer Michael Spencer has an interesting career…
 
This incredible interview with Dr. Yvonne Chong touches on clinical topics (chronic tendinopathy), cultural differences between athletes, and how she came to be the team chiropractor for Team China. This new interview was done across the globe from Tampa to Malaysia. Episode Notes: Connect with Dr. Yvonne Chong here. Powerful — yet intuitive. That'…
 
Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing people.Kerry O'Shea Gorgone
 
We all want to have entrepreneurial confidence as we run our business. Today’s topic is how we connect our mindset to systems to achieve that confidence. Join us to learn more about translating an entrepreneurial mindset into systems and processes that will boost your profitability. Our Featured Guest Kasey Compton, M.Ed, LPCC-S Kasey Compton from …
 
After a hiatus, Jason and Jeff talk about what they’re seeing and hearing from the market as we begin a new year, get to know a new administration, and endure the long pandemic slog. The post We’re Back and Here’s What We’re Seeing for Clients in 2021 appeared first on Rattle and Pedal.Jason Mlicki & Jeff McKay
 
Ligaments are some of the most important structures in our bodies. Discover everything you never knew about these incredibly important connective tissue bands on todays episode. Episode Notes: Ligament Injury and Healing: A Review of Current Clinical Diagnostics and Therapeutics Powerful — yet intuitive. That's Jane. Jane is an all-in-one practice …
 
How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we tackle some of the challengers marketers are facing in 2Matt Snodgrass
 
Many of us are wondering what our careers are going to look like in 2021 and beyond. We know the therapy model of 2019 as we knew it is not coming back. How do we pivot and move forward? We are answering this question in today’s show. Our Featured Guest Brant Thomsen Brant Thomsen is a therapist in private practice in the twin cities area of MN. He…
 
Is treating the thoracic spine effective at reducing neck pain? This study analyzed the benefits of treating both the thoracic and cervical spine for patients struggling with neck pain. The results may surprise you! Episode Highlights: Effectiveness of manual therapy to the cervical spine with and without manual therapy to the upper thoracic spine …
 
Do you love learning new things but struggle to retain the information you’d like to remember for later use? This problem is an ever-present obstacle in my nerdy quest to accumulate knowledge. The good news? I’ve found something that works for me, and I’m sharing it in today’s show. Join me to learn more. This is a solo episode about building a sec…
 
25-year Silicon Valley executive Christina Del Villar offers insight into how marketers can make themselves valuable throughout the customer journey (and make sure the right people notice).Kerry O'Shea Gorgone
 
Discover the new research which found that chiropractic adjustments can influence brain activity, specifically in the area of emotions and memories. Episode Highlights- Spinal Manipulative Therapy Alters Brain Activity in Patients With Chronic Low Back Pain: A Longitudinal Brain fMRI Study Powerful — yet intuitive. That's Jane. Jane is an all-in-on…
 
What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is keyMatt Snodgrass
 
Today’s topic is a relevant one for any clinician interested in diversity and multiculturalism. It can be fulfilling and empowering to show up in authentic ways for your clients, especially with today’s increased awareness of diversity and social justice. I hope you’ll join us to learn more. Our Featured Guest Dr. Lindsey Brooks Dr. Lindsey Brooks …
 
The average person performs a sit to stand movement nearly 60 times per day. It's also a movement that can be dramatically altered by low back pain. This week we look at the research highlighting how chiropractic adjustments can improve STS in people with low back pain. Episode Highlights- Does manual therapy affect functional and biomechanical out…
 
How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally DistrKerry O'Shea Gorgone
 
Like many of you, I’m looking forward to a different 2021, but I am grateful for what we’ve learned about ourselves, our businesses, and our resilience. Today’s topic is more relevant than ever, as we all want to learn more about improving our private practice website. Join us to learn more! Our Featured Guest Daniel Fava Daniel Fava, from Private …
 
New research indicates that long periods of sitting can cause significant compression of your L4-L5 disc and may contribute to faster disc degeneration. Episode Highlights- Lumbar Disc Changes Associated with Prolonged Sitting Powerful — yet intuitive. That's Jane. Jane is an all-in-one practice management solution to meet your Chiropractic needs. …
 
Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries.Matt Snodgrass
 
I’m hoping 2021 will be a new year of great experiences and opportunities after what we went through in 2020. Today’s show covers one specific way that clinicians have had to adapt to new ways of doing things because of difficult circumstances. Join us to learn more. Roseann Capanna-Hodge is an integrative and pediatric mental health expert. She’s …
 
Chiropractic adjustments are a fantastic tool to reduce low back pain, but can an adjustment effect your strength, balance, or muscular endurance? This study showcases the surprising results. Episode Highlights- Effects of Chiropractic Care on Strength, Balance, and Endurance in Active-Duty U.S. Military Personnel with Low Back Pain: A Randomized C…
 
Every once in a while, you’ll hear the success story of someone who breaks the mold and goes against the norms. Today’s show highlights the story of a therapist who bucks the trend of everything we normally learn on the podcast and is the direct opposite of what the experts say about building a private practice. Katie Zimmerman, LMFT, practices in …
 
New research from Neurospine updates our understanding of the relationship between degenerative changes, modic changes, and disc degeneration in the cervical spine. Episode Highlights- Relationship Between Endplate Defects, Modic Change, Facet Joint Degeneration, and Disc Degeneration of Cervical Spine Factory pricing, no minimum order size and a c…
 
Balance sheet, profit/loss statements, cash flow, business expense----do these terms send you into a sudden state of anxiety and panic? If so, then this is the perfect show for you! The entire topic of keeping accurate records for your business can be ultra-intimidating for any clinician. Let’s try to make sense of it all together! Greg Higdon is t…
 
Discover how to get started in sports chiropractic with Dr. Rick Rosa. Rick has worked with world champion boxers, NFL athletes, and more. He shares how you can get started in sports chiropractic on today's episode. Episode Highlights- Connect with Dr. Rick Rosa here Factory pricing, no minimum order size and a complimentary TENS/EMS unit with your…
 
Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021).Matt Snodgrass
 
Today’s show is one that I’ve looked forward to for a long time. We are covering a topic that comes up frequently in the STC community, which is the process of hiring a virtual assistant. I’ve been through this process more than once, and it was a rocky road before finding Nicole three years ago. Hiring a VA teaches you about your strengths, weakne…
 
Discover the results of a brand new systematic review that found a previous motor vehicle accident more than DOUBLES your risk of future low back pain. Episode Highlights- Exposure to a motor vehicle collision and the risk of future back pain: A systematic review and meta-analysis Factory pricing, no minimum order size and a complimentary TENS/EMS …
 
Today’s episode is a solo session in which I discuss Smart Ways to Repurpose Blog Content. I tried doing a Facebook Live recently on this topic, but there were technical difficulties. I knew it would be a great topic for the STC podcast, so we’re talking about taking existing content and presenting it in different ways. Join me! You can read the fu…
 
Patients with chronic low back pain were treated with either chiropractic flexion distraction technique or active exercise. In this episode we explore the results. Episode Highlights- A randomized clinical trial and subgroup analysis to compare flexion-distraction with active exercise for chronic low back pain To learn more about Shield- click here…
 
Today’s show is a little different than normal. We’re highlighting the first online marketplace exclusively for mental health professionals to buy and sell their original products. We’re talking to one of the founders of Practikat about her journey--and how this platform might be just what you’re looking for! Katie Englert has a group practice in P…
 
Dr. Steven Brown is a practicing chiropractor who also owns The Shield, a chiropractic product company. In this episode he drops a ton of knowledge related to product sourcing, pricing, and clinical application. Episode Highlights- To learn more about The Shield- click here. Check out the new The Smart Chiropractor here. Our members use research to…
 
As clinicians, we often think about creative outlets for our messages of hope and healing. One of those that you might not have considered is creating a conference. It may sound like an overwhelming task, but it’s one that can be effective and fulfilling. Let’s discuss it in today’s show! Mercedes Samudio, LCSW, does a lot of good work around all t…
 
Asymmetry is thought to decrease performance and increase the potential risk of injuries in athletes. This study analyzed the symmetry changes that occur after a lumbar adjustment/spinal manipulation. Episode Highlights- The effects of a single session of lumbar spinal manipulative therapy in terms of physical performance test symmetry in asymptoma…
 
Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.Matt Snodgrass
 
Have you heard much about “sales funnels”? If you have, the phrase might have conjured up visions of slick and slimy marketing schemes that haven’t left you with a positive feeling. Today’s show is all about building a funnel in an ethical way, along with things to think about regarding using funnels to grow your business--without the slick and sli…
 
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