We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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Adding value with your independent business to shift markets from big box stores
Kimberly Harvey-Chase
In my very first episode I’m talking about how to add value above and beyond what a big box store can using your story and her individual business capabilities including pricing and customization to add value the big box stores cannot give to the market to convert shoppers to small businesses
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Are you an independent consultant who’s ready to grow your business into a predictable revenue stream while working on your own terms? The Grow Your Independent Consulting Business is a podcast that shares the blueprint to make your consulting business goals a reality. Each week, Business Coach, Melisa Liberman, brings you solo insights or informative guest interviews that will help you to accomplish your Independent Consultant Business goals. She shares specific tools, actionable strategies ...
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Voice in my personal feelings about how I feel about sound cloud and its new business models and how I feel that they have taken advantage of the bedroom producer the independent artist and up-and-coming artist @danxepx2 www.linktr.ee Cover art photo provided by DAN~E~P
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167. Being Wrong About Not Needing To Work On Your Mindset
36:11
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Do you think you only need strategic advice for your independent consulting business? Think again. Many consultants believe they'll reach their goals if they're more consistent in executing their business development routines or are better able to articulate their service offerings and unique value proposition. It seems like having a clearer strate…
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57: How to be a changemaker with Erika Tebbens, author of You’ve Got This
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As an independent business owner, you have the opportunity to create lasting impact with your business. You have the power to be a changemaker. In this episode, marketing strategist and author Erika Tebbens joins the show to talk about how we can gain more confidence and become changemakers in our business. From testifying before members of the Hou…
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166. Setting a Goal to Replace Your Corporate Income Can Backfire for Your Independent Consulting Business
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31:29
Is your goal to replace your corporate income as an independent consultant? It's common for consultants set revenue goals centered around what they were making in corporate or would be making in corporate had you stayed. You might not realize it but setting goals in this way can backfire for you as a consulting business owner. In Episode 166, Melis…
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56: The power of sharing your story with keynote speaker Terry Rice
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Today's episode is a reminder that you are your superpower. Business development expert Terry Rice joins us to talk about the power of leaning into your gifts and proudly sharing your story. Our stories are powerful and Terry demonstrates how leaning in and inviting people into his journey has paid off for him and his business. The best way to stan…
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165. Get In Front of More Decision-Makers to Increase Your Consulting Sales Close Rate
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34:33
Are you struggling to get in front of decision-makers? Are you landing meetings with potential clients but then getting stuck because the people you're talking to don’t have a budget or decision-making authority. This is a common problem for independent consultants, but there are ways to make it easier. In this episode, Melisa Liberman discusses st…
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55: Need a reset in your business? Then listen to this! with Justin Shiels
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If you are a business owner who's in need of a reset, then this episode is for you. Justin Shiels is a creative consultant, speaker, and author of The Reset Workbook. He is on a mission to help guide business owners to meaningful breakthroughs so they can unleash their creative potential. We sat down for a fulfilling conversation on what it really …
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164. Thinking “I’m Behind” Is Dangerous for Your Independent Consulting Business
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25:34
Are you feeling behind in your consulting business? Beware, the “I’m behind” thought process can limit your business growth. It might feel like the truth, that you’re just stating a fact. But, it’s actually a dangerous mindset that’s important to watch out for as in independent consultant. In today’s episode, Melisa explains how your mindset can sl…
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54: How to create a profit-first business with Mike Michalowicz, author of Profit First
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What does it look like to create a profit first business? Mike Michalowicz, the author of Profit First, joins us on the show to talk about the financial strategies we need to be implementing to create a successful and sustainable business. Throughout this episode, Mike reminds us that there is power in knowing your numbers and how you can use that …
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163. A Tool for Higher Converting Consulting Networking Calls
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31:43
Are you a consultant who frequently hears “I’ll keep you in mind” at the end of a networking call? Networking is an effective strategy for building a consulting pipeline. But, many consultants struggle to convert networking calls into potential opportunities. In this episode, Melisa shares an actionable tool consultants can leverage to achieve conc…
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53: Creating a client forward system to generate revenue in your business with Amber McCue of the Modern CEO
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41:31
One in five independent business owners has lost money due to the lack of organization in their business. Creating systems that are strategic and efficient can be exactly what you need to propel your business forward. In today’s episode, we sit down with Amber McCue, the creator of the Modern CEO to discuss generating revenue with a focus on the cl…
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162. Transform Your Solo Consultancy into a Center of Excellence (COE)
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When you start thinking about your independent consulting business as a center of excellence, the level of impact, fulfillment, and growth provided to your clients can dramatically shift. You’re an expert and thought leader in your field. By thinking of your consulting business as a Center of Excellence, you can set yourself up to generate more inb…
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52: From setbacks to success: entrepreneurial lessons with Jasmine Star, CEO of Social Curator
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Entrepreneurship is full of ups and downs. The phrase, “that’s not fair” is all too familiar to far too many of us, yet we have the power to take back control of our journey and move forward. In today’s conversation, Jasmine Star gets extremely candid and vulnerable about her entrepreneurial journey. If you’re ready to continue moving forward in yo…
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161. How to Overcome Discouragement as a Consulting Business Owner
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Every consulting business experiences peaks and valleys. One minute, you feel confident and successful; the next, you are ghosted by a new lead or lose a client and feel discouraged. The volatile nature of owning a consulting business might have you wondering if all the obstacles are worth it. In today's episode, Melisa shares her five-step formula…
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51: The difference between the businesses that succeed and the ones that fail
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The Independent Business Podcast launched one year ago this week, so what better way to celebrate than with a roundup of our favorite episodes? At the end of every interview, we ask our guests what they think is the biggest differentiator between the businesses that succeed and the ones that fail. In this episode, we’ve gathered some amazing answer…
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160. Using Diagnostics to Uncover Consulting Leads More Effectively
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Streamlining the lead generation process helps independent consultants build their consulting pipeline quicker and more effectively. In episode 159: Shorten the Consulting Sales Cycle by Offering a Diagnostic, consultants learned how offering a diagnostic will improve conversation rates by shortening the sales cycle. Today's episode continues the c…
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CollabCast: The Angie McPherson Show ft. Angie McPherson with Akua Konadu
49:52
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49:52
Welcome to CollabCast, an innovative bonus series where we're diving into the world of podcast crossovers. In today's bonus episode, we're highlighting The Angie McPherson Show. In this conversation, Angie brings in our host, Akua Konadu to discuss how you can elevate your content strategy through storytelling. Listen in as they explore different s…
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159. Shorten the Consulting Sales Cycle by Offering a Diagnostic
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39:59
Are you an independent consultant looking to optimize your client acquisition process and drive business growth? Whether you have a gap in your consulting pipeline or are struggling to meet revenue goals, shortening the sales process will expedite business growth. Offering diagnostics as one of your consulting service offerings is an effective way …
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50: Leaning into leadership as an independent business owner with Laylee Emadi
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What does leadership look like to you as an independent business owner? Whether that looks like speaking on a stage, running a mentorship program, or supporting your clients, you are a leader. Today on the podcast, we sat down with Laylee Emadi, coach for speakers and creative educators, to talk about leadership in business. Laylee shares her journ…
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158. Leveraging Channels to Fill Your Consulting Pipeline
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Independent consultants need easy ways to fill and improve the quality of their consulting pipelines. How can you build channel relationships so that other people refer ideal clients to you? In this episode, Melisa explains how to leverage channels to fill your consulting pipeline. Intentionally building relationships with third parties to generate…
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49: Unhinged marketing: Here to stay or on its way out? Learnings from HoneyBook & Planoly’s social media managers
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46:32
Over the past few years brands that we know and love have become more edgy and even unhinged in their marketing strategies—but what is unhinged marketing? Unhinged marketing leans into bolder, unconventional strategies to connect with your audience, from trending memes to funny brand voices, this type of strategy goes against the grain when it come…
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157. Your Monthly Consulting Plan: Don’t Overlook this Vital Component
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33:33
An effective monthly plan will dramatically improve results and generate higher revenue for your consulting business. With that said, it’s important to note a key component that’s commonly missing from consultants' monthly plans. In this episode, Melisa emphasizes the importance of revisiting and refining goals for the year, tracking progress, and …
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48: Your 2024 tax strategy plan with CPA Brittney Suttle
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39:15
Tax season is upon us, and there is no doubt that filing your taxes can be a stressful time as an independent business owner. In fact, 62% of business owners reported that they had to learn how to do their taxes on their own. Today on the show, we are sitting down with Brittany Suttle, who is a CPA and founder of Knies and Co., a virtual CPA firm. …
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156. The 3 Lead Generation Modes for a Consulting Business Pipeline
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A robust and well-maintained pipeline is crucial for a consulting business's growth and success. However, many independent consultants go into default lead generation mode based on their immediate business situation. Lead generation should be consistent and follow a purposeful strategy to fill a consulting pipeline. In this episode, Melisa explores…
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47: The power of strategic brand partnerships with Ted Raad of Trend Management
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38:01
When done strategically, brand partnerships are a great way to increase visibility and revenue for your business. In fact, 71% of consumers say they enjoy co-branding partnerships. In today’s episode, we sit down with Ted Raad, the founder of Trend, one of the fastest growing influencer management and marketing companies in the US. Listen in as we …
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155. Choosing the Best Strategy for Your Stage of Business Growth
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40:07
Selecting a business strategy that aligns with the maturity of your consulting business will accelerate growth and help you achieve success more efficiently. But how do you know if the plan you are implementing is too advanced or too simple for the stage of your business you are in? In this episode, Melisa underscores the necessity of aligning your…
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46: Creating an empathy-forward sales strategy with messaging & positioning strategist Danait Berhe
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45:44
We know as independent business owners, understanding your target audience and communicating effectively is a critical step when it comes to selling our products and services. In order for our audience to buy from us, we need to understand their buying decisions. Messaging and positioning strategist Danait Berhe joins us on the show to share how bu…
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154. Lessons Learned from Writing a Book
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Writing a book is a challenging undertaking. As an independent consultant, there are several reasons to become a published leader in your industry. From growing your prospective client list to building a reputation as a go-to expert, the benefits of writing and publishing a book are endless. In this episode, Melisa offers an in-depth review of less…
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45: Grow a seven-figure business with only one product with CEO of Bossbabe Natalie Ellis
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32:44
Business success does not have to be complicated. In fact, if you want to see genuine growth, the answer might be much simpler than you think. In this episode, we’re talking about how to become a master of one thing instead of doing everything. Natalie Ellis is the founder and CEO of Boss Babe, a community of over 4 million ambitious women and fema…
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153. The 14 Systems To Grow a Thriving Consulting Business (part 3)
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Are you ready to unlock your full potential as an independent consultant and create a thriving consulting business? In the final episode of the podcast series, 14 Systems to Create a Thriving Consulting Business, Melisa highlights discernible patterns that differentiate prosperous consultants from those facing challenges. First, Melisa explores the…
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44: The secret to working less so you can make more with Shay Cochrane
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48:54
As independent business owners, we sometimes feel like there are not enough hours in the day to get stuff done. What if you only had 16 hours a week to create a thriving and impactful business? What would you focus on? How exactly would you spend your time? Shay Cochran, a commercial photographer, product stylist, and the CEO of Élevae Visuals, joi…
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152. The 14 Systems To Grow A Thriving Consulting Business (part 2)
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What makes one consultant succeed more efficiently than another? There are 14 systems to grow a thriving consulting business. Each is pivotal in the success and development of an independent consultant. In today's episode, Melisa continues the conversation from Episode 151 by sharing the next five systems to grow a thriving consulting business. Thi…
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43: Do these things before your next launch with video marketing coach Natasha Pierre
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37:54
As business owners, launching a new product or service can be an exciting time, but it’s also a ton of work. Natasha Pierre is a video marketing coach for small business owners and host of the Shine Online podcast. In today’s episode, Natasha walks us through how we can create a sustainable launch to see success. Natasha shares fun and innovative w…
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151. The 14 Systems To Grow A Thriving Consulting Business (part 1)
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36:20
Every independent consultant has the talent and prerequisites to be successful. So what makes it easier for one consultant to grow a robust pipeline while another struggles to build their business? This episode marks the beginning of a series focused on 14 systems to grow and maintain a thriving consulting business. Listen to learn about the first …
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42: The ROI of intentional branding with Bernel Westbrook
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38:30
Business owners know that first impressions are everything. Having a strong brand can play a key role in your business success. In fact, research shows that having a brand that is consistent increased revenue by up to 20%. Bernel Westbrook, owner of Branded by Bernel, joins us to talk about the ROI of intentional branding. Having a good brand goes …
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150. Pivot Or Persevere: How Long To Stick With A Strategy That’s Not Working
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31:55
As your independent consultant business evolves, implementing and testing new strategies is essential. But sticking to a new approach is challenging when you don't get immediate results. Should you pivot or persevere? In this episode, Melisa addresses a crucial topic for business owners: when to stick with a new strategy or make a pivot. By referen…
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41: Leveraging instagram to cultivate a collaborative community with content specialist Jade Beason
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45:18
It's time that we start to shift our mindset about Instagram. Now hear me out—what would it look like instead of constantly finding ways to gain new followers and growth, that we focus on the followers that we currently do have? Our followers already love what we have to offer and support our business, so why don't we pour into them and build an en…
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149. Pitching Your Consulting Services
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28:37
Is the fear of pitching your consultant services holding you back from acquiring new clients? Selling services is challenging for many independent consultants. They want to necessitate their value but feel uncomfortable addressing prospective leads. So, consultants default to pitching as a selling tactic, causing unnecessary pressure on themselves …
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40: How to Succeed in Affiliate Marketing with HoneyBook’s Top Affiliate Earner Candice Coppola
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During our recent Partner Summit, we hosted some of HoneyBook’s top pros and educators in San Francisco, where they learned more about succeeding in affiliate marketing. At the summit, we recorded our first live podcast interview with business coach, author, and podcaster Candice Coppola. As HoneyBook’s top affiliate earner, she has earned half a m…
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148. Overcoming A Thought Leadership Block
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By sharing valuable expertise, independent consultants can create lasting impressions on potential clients and ultimately attract inbound leads. Despite its importance, many consultants struggle to maintain a consistent thought leadership strategy. It’s common to question your expertise and hit a block. The Basics of Thought Leadership: Get clear o…
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39: Side hustle success: A roadmap to $500K in revenue with Christiana Yebra
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44:38
Did you know that one in five independent business owners have lost money due to the lack of organization in their business? It's so important for us to have systems in place to not only support our business but also give our clients the best experience possible. Christiana Yebra is the owner of Currently Events, a popular photo booth company, and …
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147. When to Fire a Consulting Client
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In this episode, Melisa tackles a common challenge faced by many consultants—deciding when and if to part ways with a client. The dilemma of firing a client is a complex one that every consultant faces at some point. On one hand, there's the desire to make the client relationship work, not wanting to be seen as a quitter, and the revenue that the c…
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38: The goal setting framework you need in your business with Tara McMullin
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51:05
There's no doubt that planning and setting goals is key when it comes to business success. But sometimes how we intend to attain these goals can lead to burnout, exhaustion, and just overall frustration if we don't hit them. We need to learn how to create goals in a way that prioritizes our well-being, along with finding a more fulfilling way to wo…
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146. Productize Your Consulting Services
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32:37
Many independent consultants overlook the opportunity to productize their services because they think their work varies too much based on each client’s unique circumstances and requirements. While it’s true each of your clients is unique, that doesn’t mean you can’t turn your client delivery approach into a repeatable, productized solution. Product…
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CollabCast: So, Here's the Thing Spotlight ft. Laylee Emadi with Cameron & Tia
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32:23
Welcome to CollabCast, an innovative bonus series where we're diving into the world of podcast crossovers. In today's bonus episode, we're highlighting So, Here's the Thing with Laylee Emadi. In this conversation, Laylee discusses the cycles of launching educational offerings with photography duo Cameron and Tia. Listen in as they discuss lessons i…
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145. An Unconventional Goal Setting Approach for a Consulting Business
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As we approach the end of another year, it's that time to set goals for the upcoming year. Or, if you're catching this episode later, it could be time to establish or revisit your quarterly or monthly business objectives. If you’re implementing SMART goals or incremental-type goals in your business, you could be leaving opportunities on the table. …
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37: How referral marketing is the key to growing your business with Sara McCabe
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41:20
Word of marketing is the best way to get the word out about your business, but most of us don’t spend much time investing into that area of business. We rely on social media to get our name out there, and while that is important, nothing beats knowing that there are people out there who know and love your business and are willing to share your work…
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144. Arguing For Your Limitations
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37:29
An obstacle for independent consultants aiming to grow their business is the tendency to argue for limitations. What does this mean to argue for your limitations? Arguing for your limitations refers to situations where you justify and explain why something won’t work for you or your business. For example, you might justify your empty pipeline by th…
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36: Legislative advocacy: The policies behind getting independents paid with Rafael Espinal
27:22
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27:22
Did you know that 84% of independent business owners think that there should be more government resources and financial assistance to support them? The current government infrastructure makes it difficult for us not only to build but also to protect our business. In this episode, Rafael Espinal, president of the Freelancers Union, joins us to share…
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143. The 1st Step To Plan For Next Year (Or Next Quarter) In Your Consulting Business
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43:20
In this episode, Melisa shares a crucial first step for consultants aiming to exceed their business goals in the next year and next quarter. She explains how this often-overlooked step of an effective goal-setting process can lead to success, even if you're currently behind. Melisa guides listeners through a powerful three-step evaluation framework…
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35: Learnings from building a multi-six figure passive income strategy with Hope Taylor
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When we think of passive income, we think about making money while you sleep. What does it really take to build out these streams of income and to see success? Hope Taylor pulls back the curtain and shows us how she was able to build multiple six figure passive income streams as a photographer, educator and business coach. This episode is packed wi…
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