From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder

2X eCommerce Podcast

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1M ago 53:54

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🦷 ABOUT BRYNN SNYDER:
Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.

(00:00) -
(00:34) - Introducing the 2X eCommerce Podcast
(03:56) - How Slate Electric Flosser Works
(06:15) - Challenges and Successes in Product Development
(20:18) - Funding and Launching Slate
(22:39) - Navigating Manufacturing and Iterations
(24:58) - Growth and Future Plans for Slate
(27:35) - Scaling from Kickstarter to $1M
(27:55) - Building Trust with Dental Professionals
(29:31) - Expanding Sales Channels: Amazon and Beyond
(30:18) - Protecting Intellectual Property
(33:16) - Team Growth and Strategic Hiring
(35:13) - Defining the Slate Brand
(38:30) - Marketplace Strategy and Education
(43:54) - Influencer Collaborations and Performance
(49:04) - Reflections and Advice for Entrepreneurs
(53:00) - Conclusion and Final Thoughts

Connect with 2X eCommerce:

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Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

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