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220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course
Manage episode 335481082 series 3045315
Контент предоставлен Pam Didner. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Pam Didner или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.
That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?
In today’s episode, I will:
- Cover the differences between the two
- Give specific examples of when to use ICP and buyer personas
So, what are the differences between ICP and Buyer Personas?
—————
If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
227 эпизодов
Поделиться
Manage episode 335481082 series 3045315
Контент предоставлен Pam Didner. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Pam Didner или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.
That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?
In today’s episode, I will:
- Cover the differences between the two
- Give specific examples of when to use ICP and buyer personas
So, what are the differences between ICP and Buyer Personas?
—————
If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
227 эпизодов
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