Busy Without Advertising — with Scott R. Miller, MD (Ep. 228)

Beauty and the Biz

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how to stay busy without advertising.

I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits.

Now, today’s episode is called "Busy Without Advertising — with Scott R. Miller, MD".

On average, the “experts” say a plastic surgeon should spend 6–12% of their annual revenues on marketing to include advertising, Website/SEO and content creation.

For example, if you are a $1,000,000 practice, your average advertising spend of 9% would equal $90,000 per year or $7,500 per month.

Of course, that doesn’t take into account what advertising stage you are at. Because there is a big difference in ad budgets if you are getting a new practice off the ground, or a 10-year-old practice ready to uplevel, or a busy and mature practice with an established track record and reputation.

This week’s Beauty and the Biz Podcast guest was with Dr. Scott Miller, a board-certified plastic surgeon who has run his solo practice in gorgeous LA Jolla, CA for the past 27 years. He also manages to keep busy without advertising.

We talked about how he grew up in Las Vegas playing tennis and then found his way to medicine, and then to LA Jolla.

He laid out how he has kept the majority of his staff for over 10 years, and how he runs a busy practice without advertising, even though he’s in a very competitive area.

Here’s a hint for his success: He’s thinking about his patients above all else ;-)

Visit Dr. Miller's website

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

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