Stop Discounting! — with Catherine Maley, MBA (Ep. 287)

Beauty and the Biz

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Hello, and welcome to "Beauty and the Biz," where we'll discover if you are a one-hit wonder, and if there's a better way. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, "Stop Discounting! — with Catherine Maley, MBA."

Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”

Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”

Obviously, if you're relying on discounts to attract patients, you're not alone—but there’s a better way.

Indeed, in this week's "Beauty and the Biz" podcast, I share why discounting is a short-term strategy that hurts your bottom line. Additionally, you'll discover how you can create a loyal patient base that returns, refers, and raves about your practice without the need for discounts.

Specifically, here’s what you’ll discover:

• First, why discounting attracts the wrong patients and devalues your services.
• Furthermore, the hidden costs of discounting that drain your resources and profits.
• Additionally, proven strategies to boost retention, maximize patient lifetime value, and grow your revenue.

Finally, I’ll introduce the KiSS Loyalty Rewards Club, a proven tool to reward and retain patients while increasing your profits.

In conclusion, stop chasing price shoppers. Start building loyalty, boosting your revenue, and creating a sustainable practice you can be proud of.

P.S. Indeed, patient retention is the key to building a sustainable, profitable practice. Additionally, by focusing on loyalty, you can stop chasing price-shoppers and start building relationships with patients who truly value your expertise.

Certainly visit KiSSLoyaltyClub.com today to see how easy it is to reward your patients, grow your revenue, and create a thriving practice in 2025.

Lastly, don’t miss our special End-of-Year Promo Rate!

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

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Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

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