054 - Will You Use One Voice Assistant or Many? Dave Kemp and Katherine Prescott

Beetle Moment Marketing Podcast

Topics:

• Whether should brands create their own mini voice assistants like Beeb - which kind of brands should consider this? Katherine explains
• The newly announced Interoperability Initiative will strive to ensure that voice activated devices will work with multiple digital assistants like Alexa and Siri at the same time.
• The two camps regarding what the voice-first future holds:
• A) People will mainly interact with just one assistant (see Adam Cheyer, co-founder of Siri Inc.)
• B) We will all use multiple voice assistants
• C) A middle ground of master and mini assistants - Dave explains how Alexa could launch Beeb (BBC's assistant) or Spot (Spotify's assistant) - and Beeb would be the master of that smaller domain / use case, making a better overall experience
• Alexa eventually functioning as an App Store - but for voice
• Plus, how devices like Echo Buds and Echo Frames fit in to a world of mini voice assistants
• What is the potential of Echo Buds to allow us to access web content we have never thought of as audio enabled?
• Echo Frames could be quite powerful to usher us into a world where the input is pure voice but the output/response is multimodal (visual and audio) - Katherine makes a great point here

Guests:

Dave Kemp, Business Development Manager at Oaktree Products, Inc.

FuturEar.co

@Oaktree_Dave

Katherine Prescott, Founder & Editor at VoiceBrew

@kbprescott

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