Episode 340: The V3 Framework: How Vision, Voice, and Vulnerability Sell Your Story

Direct Sales Done Right

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of storytelling in business, particularly in direct sales. She introduces the V3 framework, which consists of Vision, Voice, and Vulnerability, as essential elements for creating meaningful connections with audiences. Katy emphasizes that while tools like AI can assist in content creation, they cannot replace the human element of storytelling and shows you how to use this framework in your own content!

✨ What You’ll Learn in This Episode:

• Storytelling is essential for connecting with your audience.
• AI tools cannot replace the human connection in marketing.
• Having a clear vision helps guide your audience.
• Your unique voice is crucial for brand recognition.
• Vulnerability can enhance trust and connection with your audience.
• The V3 framework can help structure your storytelling.

💡 Episode Highlights & Time Stamps:

• 0:44 Introduction and Summer Reflections
• 03:44 The Power of Storytelling in Business
• 06:20 Introducing the V3 Framework
• 09:33 Vision: The First Element of the V3 Framework
• 12:05 Voice: Finding Your Unique Style
• 15:10 Vulnerability: Connecting on a Human Level
• 20:37 Conclusion and Call to Action

📌 Resources & Links Mentioned:

Order your copy of the Direct Sales Done Right book Here

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

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