Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners
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LinkedIn Profile Tips - a Mini-Audit of Michelle Gilbert by Brenda Meller Ep 125
Manage episode 440551198 series 3462343
Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Michelle Gilbert. https://www.linkedin.com/in/michellebgilbert/
LinkedIn Profile Tips from Brenda Meller
- Headshot and Banner:
- Update your headshot regularly.
- Incorporate your logo into the banner for branding.
- Keep the banner visually appealing and relevant to your target audience.
- Consider changing the banner periodically to keep it fresh.
- Headline:
- Experiment with different wording to make your headline more engaging and optimized for search.
- Use keywords that your target audience would search for.
- About and Experience Sections:
- Highlight your expertise and how you can help your clients.
- Don't be afraid to repeat key information in both sections.
- Include a call to action in your Experience section to encourage engagement.
- Skills:
- Use skills strategically in both sections to improve your profile's visibility.
- Focus on the top five skills that are most relevant to your work.
- Consider using fewer skills in your Experience section to avoid truncation.
- Additional Tips:
- Post regularly to maintain a strong online presence.
- Consider adding a downloadable resource or email signup option to your profile.
- Use a consistent tone and style throughout your profile.
Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list
Watch this on YouTube: https://youtu.be/gJ1_-X-KuO8
LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:
- LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
- Review of LinkedIn profile / company page to provide guidance / advice / recommendations
https://www.mellermarketing.com/powerhour
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)
Разделы
1. LinkedIn Profile Audit Tips and Feedback (00:00:00)
2. Professional Headshot and Profile Optimization (00:07:04)
3. Optimizing LinkedIn Profile and Skills (00:13:13)
4. LinkedIn Profile Audit Checklist Download (00:24:26)
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