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Контент предоставлен Scott Averette and Escape Fitness. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Scott Averette and Escape Fitness или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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LIFTS Episode 34 - NYC Fitness Trends, Market Insights & Opinions with Justin & Austin FLEXIT

36:29
 
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Manage episode 427819130 series 1936621
Контент предоставлен Scott Averette and Escape Fitness. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Scott Averette and Escape Fitness или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guests, Austin Cohen, Founder and CEO, FlexIt and Justin Turetsky, part of the founding team and COO, FlexIt

This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people.

Key topics discussed include:

  • Fitness trends driving sector growth in NYC.
  • Consumer willingness to pay a premium for personalization.
  • Trends with staying power versus fads.
  • Genetically modified food – new trend or clever marketing of age-old processes?
  • NYC culture and its effect on consumer food choices.
  • Is influencer and social media marketing still a powerful tool?
  • The power of authenticity.
  • Entrepreneurship: the pursuit of excellence.

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at marketing@escapefitness.com for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

3:35 Fitness trends in NYC, including premium offerings and high-end experiences.

7:01 Upward trend in consumer willingness to pay a premium for personalization

11:29 Trends with staying power versus fads

13:07 Genetically modified food – new trend or clever marketing of age-old process?

21:53 NYC culture and its effect on food choices

23:13 Is influencer and social media marketing still prevalent and relevant?

27:00 The power of authenticity

29:47 Entrepreneurship, product development and market execution

  continue reading

387 эпизодов

Artwork
iconПоделиться
 
Manage episode 427819130 series 1936621
Контент предоставлен Scott Averette and Escape Fitness. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Scott Averette and Escape Fitness или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guests, Austin Cohen, Founder and CEO, FlexIt and Justin Turetsky, part of the founding team and COO, FlexIt

This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people.

Key topics discussed include:

  • Fitness trends driving sector growth in NYC.
  • Consumer willingness to pay a premium for personalization.
  • Trends with staying power versus fads.
  • Genetically modified food – new trend or clever marketing of age-old processes?
  • NYC culture and its effect on consumer food choices.
  • Is influencer and social media marketing still a powerful tool?
  • The power of authenticity.
  • Entrepreneurship: the pursuit of excellence.

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at marketing@escapefitness.com for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

3:35 Fitness trends in NYC, including premium offerings and high-end experiences.

7:01 Upward trend in consumer willingness to pay a premium for personalization

11:29 Trends with staying power versus fads

13:07 Genetically modified food – new trend or clever marketing of age-old process?

21:53 NYC culture and its effect on food choices

23:13 Is influencer and social media marketing still prevalent and relevant?

27:00 The power of authenticity

29:47 Entrepreneurship, product development and market execution

  continue reading

387 эпизодов

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