017: How to Leverage Data to Reveal Hidden Market Opportunities with Kate Burns and Andreas Duess

Essential Ingredients Podcast

“Wi-Fi and the Internet have now become a utility. But food is not. It should be! Good food should be as available and accessible as Wi-Fi.” —Kate Burns

“Hit the market where the market is not where you wish it would be.” —Andreas Duess

Leveraging data and insights provides businesses with a strategic edge. Rather than relying solely on assumptions or untested ideas, a data-driven approach empowers companies to design products and strategies that deliver impactful solutions that meet customers’ needs.

6Seeds is a company that provides data-backed insights to guide businesses toward sustainable growth. Their analysis helps founders move past assumptions to make fact-based choices. By acting on insights from real consumer behavior and preferences, entrepreneurs can create relevant offerings and navigate the path to success.

Listen in as Justine interviews 6Seeds co-founders, Kate Burns and Andreas Duess to discuss how understanding real customer behaviors through data empowers entrepreneurs to expand their brand beyond initial expectations.

They also talk about the key questions founders should ask themselves upfront, how hard data can help reframe business models, how a data-first approach can set the stage for long-term wins, and much more!

Meet Kate Burns:

After running Google Europe, and then launching Buzzfeed Tasty during her tenure as CEO of Buzzfeed, Kate has now co-founded 6 Seeds to support brands that build a sustainable future for food.

Meet Andreas Duess:

Andreas started his career at Ogilvy in London, focusing on tech with Sony, Canon, and Cisco. He moved to Toronto and co-founded one of North America’s leading marketing agencies focusing on food, drink, and ag.

He is now utilizing his deep CPG knowledge to support the brands that are building the future of food.

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Episode Highlights:

01:16 Leveraging Tech for Food

04:19 Food and Beverage Industry: Challenges and Solutions

13:14 Utilizing Data for Product Development

18:01 Determining Potential Target Audience

25:03 Identifying the Core Opportunity for Businesses

30:48 Building a Successful Business Through Data-Driven Insights