Andrzej Marczewski - Gamification Players and User Types

Gamification Talk Radio

This week my guest is Andrzej Marczewski. Today we are exploring the use of player and user types in gamification, looking at the history of their use in gamification, the short comings of traditional types, and how to make use of the Gamification User Types Hexad - a user type classification model that Andrzej created What user types / player types are - a brief historyWhy they are important to gamificationHow to make use of them for your gamification strategy and application About Andrzej Marczewski: A Gamification expert at Capgemini UK, keynote speaker and author of Gamification: A Simple Introduction. He has spent 14 years as developer and a lifetime as a gamer. Andrzej is also the creator of the Gamification User Types Hexad, the first taxonomy and framework specifically designed to help gamifiers create solutions that put the user at the center of the experience. Connect with Andrzej at http://gamified.co.ukand on Twitter @daverage. About Your Host: A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment. Connect with Monica (@monicacornetti) www.monicacornetti.com