Ep 62 - Bill Glenn - 40% Growth Each Year: Why Social Media is a Growth Accelerator for ExtraHop

GROW B2B FASTER

How can you use social media to win leads, grow your B2B business and support sales?
Bill Glenn, VP of Marketing at ExtraHop, has answers – and shares them with Sammy in today's GROW B2B FASTER episode.
What's in it for you:
1. Why social media plays a critical role for ExtraHop’s marketing and sales
2. What role communities and in-person events play for ExtraHop’s marketing
3. Why building in-house influencers is a win for the company
4. How to use use cases to win clients in B2B
5. How ExtraHop supports their channel partners with marketing
About Bill:
Bill is a growth-minded, passionate B2B marketer with over 20 years of experience working with leading software-as-a-service (SaaS) technology providers. For the last 5 years, Bill has led the growth marketing function globally at ExtraHop, serving as the VP, Worldwide Demand. Previously, Bill has led the marketing teams at high-growth startups including: Rightside, Socrata and TalentWise. As a servant leader, Bill thrives when building and developing teams as well as mentoring professionals early in their careers. Bill and his family have lived in Seattle for 20 years and enjoy all things outdoors - especially hiking, boating and SUP'ing.
Find Bill on LinkedIn: https://www.linkedin.com/in/williamwglenn/
Bill's business book recommendations:
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. - Brené Brown https://amzn.to/3n7KwuV
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets – Al Ramadan https://amzn.to/3OU2yg9
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant – W. Chan Kim https://amzn.to/3I2LRfX
Bill's favorite business leaders:
Brené Brown – https://www.linkedin.com/in/brenebrown/
Victoria (Vikki) Taylor – https://www.linkedin.com/in/victoriatayluk/
Mandy McEwen - Mod Girl Marketing – https://www.linkedin.com/in/mandymcewen/
Mandy's business Luminetics – https://www.luminetics.io/home
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About ExtraHop:
ExtraHop is on a mission to stop advanced threats with security that can’t be undermined, outsmarted, or compromised. Their dynamic cyber defense platform, Reveal(x) 360, uses cloud-scale AI to help enterprises detect and respond to advanced threats – before they compromise your business. With complete visibility from ExtraHop, enterprises can detect intrusions, hunt threats, and investigate incidents with confidence. When you don’t have to choose between protecting your business and moving it forward, that’s security uncompromised.
Website: https://www.extrahop.com/
Industry: Computer and network security
Company size: 1000
Headquarters: Seattle, Washington
Founded: 2007
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About the host Sammy:
Sammy helps you to:
1. Build your community of big whale clients
2. Win employees
3. Drive B2B sales
Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.