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Amy Balliet is the CEO and Founder of Killer Visual Strategies, a nationally leading creative content agency. She is the author of Killer Visual Strategies, which provides an essential guide to visual communications and visual content marketing. She’s also a teacher, lecturer, and speaks at dozens of conferences a year. Amy is here to talk to us about how to grow a business 49% faster and the powerful role that visual content creation plays in this growth.
During this interview, we discuss:
2:33 – Amy’s journey to starting Killer Visual Strategies
4:41 – Amy shares insight into the size of the business.
6:23 – Growing your business 49% faster: Where does this statistic come from?
7:17 – What makes effective visual content marketing and why it matters
10:44 – The importance of visual graphics with written content + How Buzzfeed grew so fast
12:40 – We are instinctually visual communicators.
14:55 – Amy divulges her rules for improving your content to grow faster.
21:36 – Types of content that converts well
24:40 – Examples of how people use widgets effectively
27:46 – Impressions are based on design, including form and function.
29:35 – Amy shares her favorite growth driver.
31:12 – Her most recommended book
Plus, a whole lot more!
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