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The Rise of SaaS MarTech with Briana Belisle, Executive Vice President of Marketing at Field Nation

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Контент предоставлен Kathy Kelleher. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Kathy Kelleher или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications.
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Briana Belisle, Executive Vice President of Marketing at Field Nation, joins Mariana Cogan to share how marketers can take full advantage of a wealthy marketing tech stack.
Briana is a professional marketer and a specialist in content design, market research, and campaign execution. Before Field Nation, Briana spent more than a decade at SPS Commerce, where she held different positions, including Director of Marketing Services, Senior Marketing Services Manager, and Marketing Services Manager.
They cover:
👉 [09:11 - 12:36] MarTech and customer experience
👉 [12:36 - 15:28] Managing the SaaS MarTech
👉 [15:28 - 18:51] Integrating the tech stack

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:
👉 Spotify: http://bit.ly/3jKzJZq

And connect with Briana here:
👉 Field Nation Website: https://fieldnation.com/

Instructions on how to follow, rate and review are here.

Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 эпизодов

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iconПоделиться
 

Fetch error

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Manage episode 355323356 series 3399729
Контент предоставлен Kathy Kelleher. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Kathy Kelleher или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications.
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Briana Belisle, Executive Vice President of Marketing at Field Nation, joins Mariana Cogan to share how marketers can take full advantage of a wealthy marketing tech stack.
Briana is a professional marketer and a specialist in content design, market research, and campaign execution. Before Field Nation, Briana spent more than a decade at SPS Commerce, where she held different positions, including Director of Marketing Services, Senior Marketing Services Manager, and Marketing Services Manager.
They cover:
👉 [09:11 - 12:36] MarTech and customer experience
👉 [12:36 - 15:28] Managing the SaaS MarTech
👉 [15:28 - 18:51] Integrating the tech stack

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:
👉 Spotify: http://bit.ly/3jKzJZq

And connect with Briana here:
👉 Field Nation Website: https://fieldnation.com/

Instructions on how to follow, rate and review are here.

Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 эпизодов

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