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Focus-fueled growth with Seamless.AI's Brandon Bornancin

29:22
 
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Manage episode 340357406 series 2948343
Контент предоставлен Peep Laja. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Peep Laja или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Summary:

This week on How to Win: Brandon Bornancin, founder and CEO of Seamless.AI, a platform focused on sales, lead generation, and prospecting via an advanced search engine. Launched in 2018, Seamless.AI grew out of a list-building agency called Seamless Contacts founded three years earlier. Seamless.AI recently completed a nearly $100M funding round, and in under four years has earned a billion dollar valuation. In this episode, we take a look at Seamless' decision to stay focused on their core product, the outbound sales strategy that has allowed them such rapid growth, and the upside of entering a big category with a lot of competition. I weigh in with the model I used to grow a SaaS company from an agency, winning through relentless focus, and the importance of thought leadership in today's marketing strategies.

Key Points:

  • Seamless.AI's early days as a list building agency (01:13)
  • I weigh in on the benefits of starting a SaaS company by offering a manual service, and the model I've used to grow from there (03:34)
  • Brandon describes the competitive landscape Seamless entered into, and why they weren't afraid to compete in a big category (08:15)
  • I share my thoughts on the advantages of tapping into pre-existing demand, with a quote from Drift's David Cancel (10:14)
  • Brandon explains how staying focused led to early success for Seamless (11:56)
  • My advice on winning through relentless focus, with a quote from Qualtrics' Ryan Smith (14:04)
  • Brandon takes us through Seamless' main competitive advantage (15:47)
  • How a robust content marketing strategy has been key to Seamless' success (19:22)
  • My thoughts on creating demand and awareness through thought leadership (20:50)
  • Brandon unpacks Seamless.AI's targeted outbound sales strategy (21:33)
  • Wrap up (27:45)

Mentioned:

Brandon Bornancin LinkedIn

Brandon Bornancin Twitter

Seamless.AI Website

Seamless.AI LinkedIn

Category creation and product-led differentiation with Drift's David Cancel

Ryan Smith LinkedIn

Qualtrics Website

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 эпизодов

Artwork
iconПоделиться
 
Manage episode 340357406 series 2948343
Контент предоставлен Peep Laja. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Peep Laja или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Summary:

This week on How to Win: Brandon Bornancin, founder and CEO of Seamless.AI, a platform focused on sales, lead generation, and prospecting via an advanced search engine. Launched in 2018, Seamless.AI grew out of a list-building agency called Seamless Contacts founded three years earlier. Seamless.AI recently completed a nearly $100M funding round, and in under four years has earned a billion dollar valuation. In this episode, we take a look at Seamless' decision to stay focused on their core product, the outbound sales strategy that has allowed them such rapid growth, and the upside of entering a big category with a lot of competition. I weigh in with the model I used to grow a SaaS company from an agency, winning through relentless focus, and the importance of thought leadership in today's marketing strategies.

Key Points:

  • Seamless.AI's early days as a list building agency (01:13)
  • I weigh in on the benefits of starting a SaaS company by offering a manual service, and the model I've used to grow from there (03:34)
  • Brandon describes the competitive landscape Seamless entered into, and why they weren't afraid to compete in a big category (08:15)
  • I share my thoughts on the advantages of tapping into pre-existing demand, with a quote from Drift's David Cancel (10:14)
  • Brandon explains how staying focused led to early success for Seamless (11:56)
  • My advice on winning through relentless focus, with a quote from Qualtrics' Ryan Smith (14:04)
  • Brandon takes us through Seamless' main competitive advantage (15:47)
  • How a robust content marketing strategy has been key to Seamless' success (19:22)
  • My thoughts on creating demand and awareness through thought leadership (20:50)
  • Brandon unpacks Seamless.AI's targeted outbound sales strategy (21:33)
  • Wrap up (27:45)

Mentioned:

Brandon Bornancin LinkedIn

Brandon Bornancin Twitter

Seamless.AI Website

Seamless.AI LinkedIn

Category creation and product-led differentiation with Drift's David Cancel

Ryan Smith LinkedIn

Qualtrics Website

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 эпизодов

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