The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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Going after greenfield opportunities with FullStory's Scott Voigt
Manage episode 340883255 series 2948343
Контент предоставлен Peep Laja. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Peep Laja или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Summary:
This week on How to Win: Scott Voigt, founder and CEO of FullStory, a digital experience intelligence platform that combines quantitative and qualitative data to drive digital growth. Founded in Atlanta in 2014, FullStory now serves over 3200 customers and has consistently increased their ARR by over 70% year over year. In August, the company wrapped up a $25M funding round bringing their total amount raised to around $200M. In this episode, we discuss how FullStory repositioned early on when they found a better-fit customer segment, why a focus on enterprise clients has been essential to their growth, and how an excellent user experience is creating a strong flywheel for them. I share insights on the theory of the flywheel effect, the importance of repetition in marketing, and how to stay ahead of copycats looking to clone your product.
Key Points:
- How FullStory pivoted on their original marketing tool when they caught sight of a stronger opportunity (01:19)
- I weigh in on the advantages of changing up your strategy when you're not seeing the growth you want (05:35)
- Scott describes FullStory's initial, highly personalized outbound strategy (07:04)
- How FullStory's shift upmarket influenced their strategy (09:46)
- My take on why to consider going after enterprise clients early, with a quote from Seismic's Doug Winter (13:44)
- How FullStory made the leap to become more than just a point solution (16:10)
- I explain how to develop messaging that will serve you now, and as you grow (18:00)
- Why FullStory's flywheel hinges on its user experience (19:10)
- I define the term "flywheel effect," with a quote from Jim Collins (21:14)
- My thoughts on why repetition is essential to any marketing strategy, with a quote from Dan Kennedy (23:41)
- How FullStory is maintaining their lead on clones (25:57)
- Wrap up (31:00)
Mentioned:
Playing to your strengths and strengthening your brand identity with Seismic's Doug Winter
Jim Collins' "Good to Great: Why Some Companies Make the Leap... and Others Don't"
Dan Kennedy's "Magnetic Marketing"
My Links:
88 эпизодов
Поделиться
Manage episode 340883255 series 2948343
Контент предоставлен Peep Laja. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Peep Laja или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Summary:
This week on How to Win: Scott Voigt, founder and CEO of FullStory, a digital experience intelligence platform that combines quantitative and qualitative data to drive digital growth. Founded in Atlanta in 2014, FullStory now serves over 3200 customers and has consistently increased their ARR by over 70% year over year. In August, the company wrapped up a $25M funding round bringing their total amount raised to around $200M. In this episode, we discuss how FullStory repositioned early on when they found a better-fit customer segment, why a focus on enterprise clients has been essential to their growth, and how an excellent user experience is creating a strong flywheel for them. I share insights on the theory of the flywheel effect, the importance of repetition in marketing, and how to stay ahead of copycats looking to clone your product.
Key Points:
- How FullStory pivoted on their original marketing tool when they caught sight of a stronger opportunity (01:19)
- I weigh in on the advantages of changing up your strategy when you're not seeing the growth you want (05:35)
- Scott describes FullStory's initial, highly personalized outbound strategy (07:04)
- How FullStory's shift upmarket influenced their strategy (09:46)
- My take on why to consider going after enterprise clients early, with a quote from Seismic's Doug Winter (13:44)
- How FullStory made the leap to become more than just a point solution (16:10)
- I explain how to develop messaging that will serve you now, and as you grow (18:00)
- Why FullStory's flywheel hinges on its user experience (19:10)
- I define the term "flywheel effect," with a quote from Jim Collins (21:14)
- My thoughts on why repetition is essential to any marketing strategy, with a quote from Dan Kennedy (23:41)
- How FullStory is maintaining their lead on clones (25:57)
- Wrap up (31:00)
Mentioned:
Playing to your strengths and strengthening your brand identity with Seismic's Doug Winter
Jim Collins' "Good to Great: Why Some Companies Make the Leap... and Others Don't"
Dan Kennedy's "Magnetic Marketing"
My Links:
88 эпизодов
Kaikki jaksot
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Похожие на How to Win podcast with Peep Laja
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
