Building Lasting Buyer Relationships in Real Estate with Chris Heller Part 2 - Ep 228

Lab Coat Agents Podcast

Highlights:
In this episode, we dive deep into the critical issues reshaping the way we do business.
* Buyer Value Proposition:
* Emphasis on building relationships through content and authenticity.
* Agents need to demonstrate value to buyers with high-value services.
* Meeting Expectations on Amazon:
* Importance of providing a seamless online experience.
* Customer concerns about sharing personal information for online transactions.
* Shift in Lead Gen Strategies:
* Evolution of lead generation due to changes in technology and consumer behavior.
* Doubts about the effectiveness of messaging platforms for real communication.
* Shifting from Digital to Non-Digital Experience:
* Knowing when to transition between digital and non-digital experiences.
* The importance of tonality in communication highlighted.
* Using Social Media for Real Estate:
* Emphasis on niche-based strategies and educational content.
* Critique of agents using social media solely for self-promotion.
* Introduction and Process of Partnering with Agents:
* Overview of the agent partnering process, involving notification, live conversation, and ongoing communication.
* Offer of assistance if connecting with agents becomes challenging.
* Availability and Territoriality:
* Explanation of Movoto's programs, including Ojo ProPlus for top teams.
* Limited availability of Ojo Pro due to the finite number of consumers they can interact with.
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